{"id":15989,"date":"2018-09-18T18:44:24","date_gmt":"2018-09-18T13:14:24","guid":{"rendered":"https:\/\/digitalseoland.com\/?p=1263"},"modified":"2025-12-24T11:36:03","modified_gmt":"2025-12-24T11:36:03","slug":"get-competitors-backlinks","status":"publish","type":"post","link":"https:\/\/digitalseoland.com\/blog\/get-competitors-backlinks\/","title":{"rendered":"How to Hook Competitors\u2019 Backlinks and Rank High in Google [2026]"},"content":{"rendered":"<p>Backlinks are one of the most important of the existing ranking factors. It is hardly possible to <a href=\"https:\/\/digitalseoland.com\/blog\/blog\/rank-new-website-on-google\/\" target=\"_blank\" rel=\"noopener\">rank well in Google<\/a> without a solid backlink profile.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #a7c91e; background-color: #7e9911;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"color: #ffffff;\"><strong>Pro Tips:<\/strong> Read<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/digitalseoland.com\/blog\/blog\/link-building-strategies\/\" target=\"_blank\" rel=\"noopener\"> Link Building Guide for 2022<\/a>\u00a0<\/span>(Step-By-Step)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>That\u2019s why you see your competitors rank high in the search for some niche-related keywords. Yes, the reason for such success is in a rich backlink profile the competitors have.<\/p>\n<p>It should be stated that links are the basis of Google\u2019s PageRank algorithm. Thus, this is one of the reasons why <a href=\"https:\/\/digitalseoland.com\/blog\/\" target=\"_blank\" rel=\"noopener\">SEO experts<\/a> see a positive correlation between links and rankings.<\/p>\n<p>At first glance, a huge amount of backlinks that your competitors have is a bad sign. You might think that there is no chance to outrun your main competitors in a \u201cbacklink profile power.\u201d<\/p>\n<p>However, it is not so.<\/p>\n<p>Ask yourself \u201cAre there any chances that people would link to me if they link to my competitors?\u201d<\/p>\n<p>Yes, you have equal odds!<\/p>\n<p>If you are curious to know\u00a0how to find competitors backlinks,\u00a0 you are in the right place.<\/p>\n<p>In this guide, I am going to cover a few actionable ways to loot your competitors\u2019 links without any fuss.<\/p>\n<p>Let\u2019s start!<\/p>\n<p><strong>SIDENOTE:<\/strong> if you are curious about finding high-quality backlink opportunities, you should check out this video:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oC7ruFris0A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #ff6600;\"><strong>(1) <span style=\"color: #000000;\">Identify Your Competitors First<\/span><\/strong><\/span><\/h2>\n<p>You should take into account that there are two types of competitors. Let\u2019s consider both of them.<\/p>\n<p><strong>1: Domain-level competitors<\/strong><\/p>\n<p>You can have competitors that compete with you for many search terms, not just a few of them. Literally, they \u201cbeat\u201d you in the SERP to its full extent.<\/p>\n<p>These competitors are called \u201cdomain-level\u201d ones.<\/p>\n<p>To find this type of competitors, I recommend you to use \u201cCompeting domains\u201d report that is available in the <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener\">Site Explorer tool<\/a>. Let\u2019s see what competitors an email marketing Life Marketing has:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1268\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Competing-domains-1.png\" alt=\"Get Competitors backlinks Competing domains\" width=\"678\" height=\"567\" \/><\/p>\n<p>You can see a report that is sorted by the number of common keywords.<\/p>\n<p>A quick view gives you an idea that one of the websites that Life Marketing competes with for common keywords is sproutsocial.com:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1270\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/common-keywords.png\" alt=\"Competitors common keywords\" width=\"678\" height=\"33\" \/><\/p>\n<p>There are 8.7K common keywords, which means these guys have lots of backlinks!<\/p>\n<p>It should be fair to state that this domain-level analysis not always gives you a chance to find competitors related to your niche. It provides you with the potential competitors that compete for the same keywords.<\/p>\n<p><strong>2: Page-level competitors<\/strong><\/p>\n<p>In this particular case, I am talking about the websites that compete with you on a page-level for specific keywords or topics.<\/p>\n<p>How to identify your page-level competitors?<\/p>\n<p><a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener\">Keywords Explorer<\/a> tool comes in handy here. Take a particular keyword your certain page ranks for and put it to the tool. Afterwards, go to the \u201cSERP overview\u201d report and check out the results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1272\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Keywords-Explorer-tool-1024x391.png\" alt=\"Keywords Explorer tool\" width=\"678\" height=\"259\" \/><\/p>\n<p>Grab these opportunities and move to the actual tactics I am going to cover ahead.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong>(2) <span style=\"color: #000000;\">Use Competitors\u2019 Guest Post Opportunities to Your Own Benefit<\/span><\/strong><\/span><\/h2>\n<p>No doubts that <a href=\"https:\/\/digitalseoland.com\/blog\/blog\/guest-blogging-seo\/\" target=\"_blank\" rel=\"noopener\">guest posting<\/a> is one of the most legitimate ways to build links. Thus, it is essential that your competitors also use this strategy.<\/p>\n<p>The question is how to find competitors\u2019 guest posts without any hustle?<\/p>\n<p><strong>1: Google search queries<\/strong><\/p>\n<p>As you already guessed, you will have to apply a few \u2018magic\u2019 queries that would help you find competitor guest posts. However, I believe that the following query would be enough for this purpose:<\/p>\n<p><strong>\u201cAuthor name\u201d + \u201cguest post\u201d -site:competitordomain.com -site:https:\/\/twitter.com<\/strong><\/p>\n<p>Let\u2019s see how it works:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1274\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/find-competitor-guest-posts.png\" alt=\"find competitor guest posts\" width=\"956\" height=\"958\" \/><\/p>\n<p>Or you can simplify your search query a bit with the help of this formula:<\/p>\n<p><strong>\u201cAuthor name\u201d + inurl:author<\/strong><\/p>\n<p>Like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1276\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Guest-Post-Find.png\" alt=\"Guest Post Find\" width=\"971\" height=\"839\" \/><\/p>\n<p><strong>2: With the help of image search<\/strong><\/p>\n<p>I advise you to go to LinkedIn and use \u201cSearch Google for image\u201d option by clicking person\u2019s profile image:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1278\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/With-the-help-of-image-search.png\" alt=\"With the help of image search\" width=\"672\" height=\"593\" \/><\/p>\n<p>Afterwards, you will get a list of mentions where the author\u2019s image has been included:<\/p>\n<p><strong>3: With the help of <a href=\"https:\/\/ahrefs.com\/content-explorer\" target=\"_blank\" rel=\"noopener\">Content Explorer<\/a> tool<\/strong><\/p>\n<p>The tool works similar to Google search but it offers some pretty cool additional filter options. Use the query <strong>\u2018author<\/strong><strong>:Author<\/strong><strong> name\u2019<\/strong> and check out what you will get:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1283\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Content-Explorer-tool-1024x560.png\" alt=\"Content Explorer tool\" width=\"678\" height=\"371\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong>(3) <span style=\"color: #000000;\">Find Dozens of Link Opportunities by Exploring Your Competitors\u2019 Homepage Links<\/span><\/strong><\/span><\/h2>\n<p>I am sure you know that people mostly link to their website\u2019s home pages. They act this way because they want to refer to a brand in general instead of some specific landing page for instance.<\/p>\n<p>This nuance gives you a wonderful opportunity to analyze your competitors\u2019 homepage links to find out where they were mentioned.<\/p>\n<p>Let\u2019s take some random website that is related to email marketing niche and see where it has been mentioned:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1285\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Find-Dozens-of-Link-Opportunities-1024x226.png\" alt=\"Find Dozens of Link Opportunities\" width=\"678\" height=\"150\" \/><\/p>\n<p>You can see that most of these links are brand mentions. So, you might think something like this:<\/p>\n<p><em>\u201cHow to turn these competitor\u2019s brand mentions into my own?\u201d<\/em><\/p>\n<p>Go to <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener\">Site Explorer<\/a> tool and analyze one of your main competitors. You should focus your attention on \u201cBacklinks\u201d report with a \u201cdofollow\u201d filter option:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1286\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/dofollow-Backlinks-1024x917.png\" alt=\"dofollow Backlinks\" width=\"678\" height=\"607\" \/><\/p>\n<p>The tool provides with the list of links that point to your competitor website\u2019s homepage. You will have to analyze these links to understand the reason why your competitor got this mention then. A straightforward way to figure out this is to review anchors, surrounding link text, and the <a href=\"https:\/\/digitalseoland.com\/blog\/blog\/seo-title-tag\/\" target=\"_blank\" rel=\"noopener\">page title<\/a>.<\/p>\n<p>Having got the information analyzed you will understand all necessary aspects of these brand mentions. It will help you build your further strategy to get your brand mentioned as well.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong>(4) <span style=\"color: #000000;\">Build Strong Relationships with Your Competitors\u2019 Loyal Fans<\/span><\/strong><\/span><\/h2>\n<p>I would like to start by giving you two short arguments why it is important to build relationships with your competitor\u2019s fans:<\/p>\n<ul>\n<li>Fans link and refer to your competitor for sure. Thus, it is a great chance to convince them to link to your brand as well<\/li>\n<li>You can turn the competitor\u2019s fans into yours<\/li>\n<\/ul>\n<p>How to find these fans then?<\/p>\n<p>\u201cBest by links\u201d report will come in handy here (don\u2019t forget to point \u201c200 ok\u201d filter):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1290\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Best-pages-by-backlinks-1-1024x733.png\" alt=\"Best pages by backlinks\" width=\"678\" height=\"485\" \/><\/p>\n<p>Then copy from 5 to 10 URLs and paste them into <a href=\"https:\/\/ahrefs.com\/link-intersect\" target=\"_blank\" rel=\"noopener\">Link Intersect<\/a> tool with <em>\u201cshow me who is linking to all of the below targets\u201d<\/em> mode:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1291\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/who-is-linking-to-competitors-1024x700.png\" alt=\"who is linking to competitors\" width=\"678\" height=\"463\" \/><\/p>\n<p>From the statistic above you can see that there are seven fans that have linked to our example brand five times.<\/p>\n<p>The same approach fits for any other niche where you will be able to find your competitors\u2019 fans.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong>(5) <span style=\"color: #000000;\">Loot Competitors\u2019 Links from Page-Level Content<\/span><\/strong><\/span><\/h2>\n<p>This strategy is all about a good old \u2018Skyscraper technique\u201d from Brian Dean. I am sure you remember how this technique works, right?<\/p>\n<p>So, why not to build links with the help of it?<\/p>\n<p>As you know you will have to find your competitor\u2019s content first. \u201cBest by links\u201d report helps us again. Here is an example related to SEO niche brand:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1293\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/The-Skyscraper-technique-Brian-Dean.png\" alt=\"The Skyscraper Technique\" width=\"651\" height=\"813\" \/><\/p>\n<p>The report shows the list of results that pinpoints to different pages on the competitor\u2019s website. However, if you have a look at the list carefully, you will see a couple of links that lead to the content you might be interested in. I think that these two topics could be a nice fit for using a skyscraper technique:<\/p>\n<ul>\n<li><strong>The Ultimate Guide to Guest Blogging<\/strong><\/li>\n<li><strong>A Beginner\u2019s Guide to Successful Email Marketing<\/strong><\/li>\n<\/ul>\n<p>You can go further and find more topic opportunities from your competitor\u2019s content. It means you will have a good chance to build more links as a result.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong>(6) <span style=\"color: #000000;\">Broken Link-Building Tactics<\/span><\/strong><\/span><\/p>\n<p>Broken link-building is another way to get some backlinks using your competitors. The idea is pretty simple.<\/p>\n<p>You should search for broken links that point to your competitors first. Afterwards, you should reach out to the website owners where these broken links are hosted and offer them to replace the links with your ones.<\/p>\n<p><strong>How to find the broken links?<\/strong><\/p>\n<p>\u201cBroken Links\u201d report in a \u201cbacklink profile overview\u201d section will help you here:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1294\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Broken-Link-Building-Tactics-1024x690.png\" alt=\"Broken Link-Building Tactics\" width=\"678\" height=\"457\" \/><\/p>\n<p>Run through the report and find the opportunities that seem promising to you. Get in touch with a website\u2019s owner where a broken backlink has been detected and offer to replace it with your link.<\/p>\n<p>That\u2019s all.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong>(7) <span style=\"color: #000000;\">Spy Your Competitors\u2019 Backlink Updates<\/span><\/strong><\/span><\/p>\n<p>Any competition is a kind of struggle where you must be on top. You should know about each step your competitor takes.<\/p>\n<p>In our case, I am talking about new links that your competitor could acquire.<\/p>\n<p>It goes without saying that it is challenging to monitor your competitor\u2019s activity round the clock manually. But it is as easy as pie with the help of alerts.<\/p>\n<p>Go to Ahrefs dashboard and select \u201cAlerts\u201d tab to set them:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1295\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2022\/11\/Spy-Your-Competitors%E2%80%99-Backlinks.png\" alt=\"Spy Your Competitors\u2019 Backlinks\" width=\"967\" height=\"87\" \/><\/p>\n<p>Then you should create an alert for getting latest backlinks your competitors acquire:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1296\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/latest-backlinks-your-competitors-1024x564.png\" alt=\"latest backlinks your competitors\" width=\"678\" height=\"373\" \/><\/p>\n<p>Set the alert according to your timing preferences. You can get the notifications with new backlinks daily, weekly, or monthly.<\/p>\n<p>However, here is the thing &#8211; if you \u2018spy\u2019 some competitor that has a strong backlink profile, it is gonna be hard to check all the links at once. Thus, why shouldn\u2019t you set up an alert for a specific URL?<\/p>\n<p>It makes the process of going through the links easier and more targeted.<\/p>\n<p><strong><span style=\"font-size: 14pt;\">To Conclude:<\/span><\/strong><\/p>\n<p>\u2018Stealing\u2019 competitor links is not a crime.<\/p>\n<p>It is just a way to make your backlink profile more competitive in the niche you evolve. The entire process is time-consuming and not always a hundred percent resultative. However, I can assure you that you will win this game.<\/p>\n<p>I gave you seven actionable tactics that will help to get more backlinks from your competitors.<\/p>\n<p>If you found these tricks useful, then feel free to share this post on your social media channels.<\/p>\n<p>Don\u2019t forget to leave your comments as well.<\/p>\n<table style=\"width: 100%; border-style: solid; border-color: #98bf19; background-color: #90b31d; height: 24px;\" border=\"4\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px;\"><span style=\"color: #ffffff;\">Looking for quality backlinks? Try our<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/digitalseoland.com\/blog\/link-building-services-india\/\" target=\"_blank\" rel=\"noopener\"> link building services in India<\/a><\/span>. \ud83d\ude42<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"background: hsla(42, 100%, 77%, 0.99); font-size: 1rem; margin: 1.5rem 0; font-family: Gotham SSm A,Gotham SSm B,sans-serif; line-height: 1.85; border: .0625rem solid #e6b644; padding: 20px 20px 20px 40px;\">\n<p><strong>Author\u2019s bio: <\/strong>Sergey Aliokhin is a Marketing Manager at <a href=\"https:\/\/ahrefs.com\/seo-toolbar\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a>. Apart from working at Ahrefs, he likes spending his time with family, studying martial arts and plucking fat bass guitar strings.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Backlinks are one of the most important of the existing ranking factors. It is hardly possible to rank well in Google without a solid backlink profile. Pro Tips: Read Link Building Guide for 2022\u00a0(Step-By-Step) That\u2019s why you see your competitors rank high in the search for some niche-related keywords. Yes, the reason for such success &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/digitalseoland.com\/blog\/get-competitors-backlinks\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Hook Competitors\u2019 Backlinks and Rank High in Google [2026]&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":20662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,12],"tags":[],"class_list":["post-15989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-link-building","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Find Competitors Backlinks &amp; Rank High in Google [2026]<\/title>\n<meta name=\"description\" content=\"How to find competitors backlinks using Ahrefs tool &amp; rank high in Google. Learn easy ways to capture your competitors backlinks in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalseoland.com\/blog\/get-competitors-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Competitors Backlinks &amp; Rank High in Google [2026]\" \/>\n<meta property=\"og:description\" content=\"How to find competitors backlinks using Ahrefs tool &amp; rank high in Google. 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