{"id":4421,"date":"2019-08-29T08:48:13","date_gmt":"2019-08-29T03:18:13","guid":{"rendered":"https:\/\/digitalseoland.com\/?p=4421"},"modified":"2025-11-13T12:45:04","modified_gmt":"2025-11-13T12:45:04","slug":"chris-dreyer-interview","status":"publish","type":"post","link":"https:\/\/digitalseoland.com\/blog\/chris-dreyer-interview\/","title":{"rendered":"Interview With Chris Dreyer (Founder & CEO at Rankings.io)"},"content":{"rendered":"

Hi Marketers!<\/span><\/p>\n

I have a very special guest for today\u2019s interview.<\/span><\/p>\n

He is a successful entrepreneur and one of the most successful SEO expert worldwide. <\/span><\/p>\n

It\u2019s none other than Chris Dreyer the founder & CEO at Rankings.io<\/a> (SEO agency exclusively for lawyers).<\/span><\/p>\n

It\u2019s been a pleasure to interview him.<\/span><\/p>\n

I would like to mention one thing here:<\/span><\/p>\n

He is very helpful and a nice human being.<\/span><\/p>\n

…And also:<\/span><\/p>\n

He has some tremendous SEO skills, especially in law firm SEO.<\/span><\/p>\n\n\n\n
(0) Rintu Biswas:<\/strong> You are a well-known SEO expert (one of my favorite), however, please introduce yourself to our new readers (who aren\u2019t fortunate yet to know about you).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chris Dreyer:<\/strong><\/span> Hi, my name\u2019s Chris Dreyer. I\u2019ve been practicing SEO for nearly fifteen years. I launched my digital agency in 2013; we help elite personal injury law firms dominate first page rankings.<\/span><\/p>\n\n\n\n
(1) Rintu Biswas:<\/strong> What motivated you to get started with SEO?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chris Dreyer:<\/strong><\/span> To be honest, I found SEO by chance. I was trying to earn additional income in my free time (my full-time job was managing a detention room at a high school). I used the worst possible query (\u201chow to make money online\u201d) and discovered affiliate marketing and SEO.<\/span><\/p>\n\n\n\n
(2) Rintu Biswas:<\/strong> What are the best ways to find low competitive but high converting keywords for local SEO<\/a>?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chris Dreyer:<\/strong> <\/span>First, identify what keyword phrases in your industry are getting bids for pay-per-click. <\/span><\/p>\n

PPC campaigns tend to target direct, purchase intent keywords. <\/span><\/p>\n

Once you\u2019ve identified those phrases, I use a variety of tools (such as Ahrefs and SEMRush) to do competitive analysis. <\/span><\/p>\n

I tend to favor Ahrefs and utilize their batch analysis feature to get an overall look at the link profile for the top-ranking sites for those terms.<\/span><\/p>\n

It\u2019s not all science; there\u2019s also a little art. <\/span><\/p>\n

You\u2019ll need to manually review the listings for those terms to see what type of content and content framework is being used to rank in those positions. Then, ask yourself what is missing or what you can do better.<\/span><\/p>\n\n\n\n
(3) Rintu Biswas:<\/strong> How to rank local service pages (money pages) on Google as link building<\/a> for these pages is really challenging?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chris Dreyer:<\/strong><\/span> Start with your foundational links (from local associations, directories, citations, etc.). <\/span><\/p>\n

Next, I find it\u2019s very important to incorporate statistics into your money pages, as it helps with editorial outreach. <\/span><\/p>\n

Individuals typically don\u2019t want to link to a sales page; stats allow an outlet to link to it as information.<\/span><\/p>\n\n\n\n
(4) Rintu Biswas:<\/strong> What are the 4 key skills a great SEO MUST have?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Chris Dreyer:<\/strong> <\/span><\/p>\n