{"id":6598,"date":"2022-09-03T22:40:43","date_gmt":"2022-09-03T17:10:43","guid":{"rendered":"https:\/\/digitalseoland.com\/?p=6598"},"modified":"2025-12-24T09:23:51","modified_gmt":"2025-12-24T09:23:51","slug":"local-website-ranking-guide","status":"publish","type":"post","link":"https:\/\/digitalseoland.com\/blog\/local-website-ranking-guide\/","title":{"rendered":"How to Rank Local Website on Google: (Rank Local Keywords In 2026)"},"content":{"rendered":"<p>In this article, I will show you how to rank your local website on Google.<\/p>\n<p>(GREAT for 2025)<\/p>\n<p><b>Special mention:<\/b>\u00a0<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">I have tried to cover some <strong>untapped strategies<\/strong> that you MIGHT not have read before.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Feeling excited right?<\/p>\n<p>Me too!<\/p>\n<p>Let\u2019s find out how you can improve your website&#8217;s local ranking on Google&#8230;<\/p>\n<p>First thing first:<\/p>\n<h2 style=\"text-align: center;\"><b>What is Local SEO<\/b><\/h2>\n<p>Local SEO is a strategy that helps your local website to rank better for local intent keywords in a specific city.<\/p>\n<p><b>Here is an example:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Local-SEO-Ranking-example-768x401-1.jpg\" alt=\"Local SEO Ranking example\" width=\"678\" height=\"354\" \/><\/p>\n<p>As you can see the website is ranking well for a local keyword:<\/p>\n<p> \u201c<a href=\"https:\/\/digitalseoland.com\/blog\/seo-course-kolkata\/\" target=\"_blank\" rel=\"noopener\">SEO course in Kolkata<\/a>\u201d&#8230;<\/p>\n<p>Now:\u00a0<\/p>\n<p>Let me show you an interesting fact&#8230;<\/p>\n<p>If Google thinks that the <a href=\"https:\/\/digitalseoland.com\/blog\/keyword-research-services\/\" target=\"_blank\" rel=\"noopener\">searched keyword<\/a> has local intent, it may show some local website\u2019s in the SERP.<\/p>\n<p><b>For example:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/SEO-agency-min-1024x687-1.jpg\" alt=\"SEO agency\" width=\"678\" height=\"455\" \/><\/p>\n<p>I haven&#8217;t used &#8220;In Kolkata&#8221; with my searched keyword&#8230;<\/p>\n<p>Still, Google is ranking two Kolkata optimized pages.<\/p>\n<p>Why?<\/p>\n<p>There are 2 main reasons for this&#8230;<\/p>\n<p><b>(A)<\/b> I\u2019m searching the keyword \u201cSEO agency\u201d from the Kolkata location\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/SEO-Kolkata-IP-min-1024x493-1.jpg\" alt=\"SEO Kolkata IP\" width=\"678\" height=\"326\" \/><\/p>\n<p><b>(B) <\/b>The keyword \u201cSEO agency\u201d has some local intent in nature.<\/p>\n<p>That\u2019s why Google is showing a few Kolkata based SEO companies in the SERP.<\/p>\n<p>Cool \ud83d\ude42<\/p>\n<h2 style=\"text-align: center;\"><b>How to Find Keywords for Local SEO<\/b><b>?<\/b><\/h2>\n<p>Keyword research is the foundation of any SEO campaign.<\/p>\n<p>To rank your local website on Google\u2019s first page, you have to invest time and come up with profitable keyword ideas.<\/p>\n<p>How?<\/p>\n<h3 style=\"text-align: center;\"><b>Gather a list of Seed Keywords for Your Local Website<\/b><\/h3>\n<p>Let\u2019s say, you have a travel agency and your office is located in Kolkata.<\/p>\n<p>So:<\/p>\n<p>Your seed keywords would be:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Travel agency<\/li>\n<li style=\"font-weight: 400;\">Tour agency<\/li>\n<li style=\"font-weight: 400;\">Travel company<\/li>\n<li style=\"font-weight: 400;\">Tour operator<\/li>\n<li style=\"font-weight: 400;\">&#8230;and more<\/li>\n<\/ul>\n<p>Now:<\/p>\n<h3 style=\"text-align: center;\"><b>Use The Power Of Google Autosuggestion<\/b><\/h3>\n<p>Search with these each seed keyword in Google (one by one).<\/p>\n<p>And see what keywords Google is showing us.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Travel-agency-in-1024x484-1.jpg\" alt=\"Tour agency in\" width=\"678\" height=\"322\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Travel-company-1024x482-1.jpg\" alt=\"Travel agency in\" width=\"678\" height=\"320\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Tour-agency-in-1024x487-1.jpg\" alt=\"Travel company\" width=\"678\" height=\"319\" \/><\/p>\n<p>Google is telling us, people are typing <b>\u201cin Kolkata\u201d <\/b>along with each seed keyword.<\/p>\n<p>Hence, you need to add your primary location along with these seed keywords.<\/p>\n<p>So:\u00a0<\/p>\n<p>The final keywords would be:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Travel agency in Kolkata<\/li>\n<li style=\"font-weight: 400;\">Tour agency in Kolkata<\/li>\n<li style=\"font-weight: 400;\">Travel company in Kolkata<\/li>\n<li style=\"font-weight: 400;\">Tour operator in Kolkata<\/li>\n<\/ul>\n<p>These keywords have decent search volume (according to Google keyword planner).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Search-volume-1.jpg\" alt=\"Search volume\" width=\"874\" height=\"431\" \/><\/p>\n<p>The keyword \u201c<b>travel agency in Kolkata<\/b>\u201d has the highest search volume\u2026<\/p>\n<p>Hence, this local keyword should be your primary keyword for SEO ranking.<\/p>\n<p>Easy right?<\/p>\n<p>Now let me create a <b>HORRIBLE <\/b>situation for local keyword research.<\/p>\n<p>Let\u2019s say you are from Bankura district&#8230;<\/p>\n<p>And you have a travel agency office there.<\/p>\n<p>You searched \u201ckeyword + location\u201d in Google Keyword Planner&#8230; <\/p>\n<p>&#8230;and no search volume shows up for most of the keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Bankura-keywords-1.jpg\" alt=\"Bankura keywords\" width=\"682\" height=\"324\" \/><\/p>\n<p>Oops!!<\/p>\n<p>In this situation what should you do?<\/p>\n<p>Well, there is a solution to this problem&#8230;<\/p>\n<p>Select your target location (<b>Bankura<\/b>) in Google keyword planner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Location-1024x459-1.jpg\" alt=\"Location\" width=\"678\" height=\"304\" \/><\/p>\n<p>Enter the generic keywords without the location (Bankura) in Google keyword planner.<\/p>\n<p>Now see the magic&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Local-Bankura-possible-keywords-1.jpg\" alt=\"Local Bankura possible keywords\" width=\"729\" height=\"360\" \/><\/p>\n<p>People are searching with these keywords from Bankura.<\/p>\n<p>Interesting right? \ud83d\ude42<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><b>Remember: <\/b>Make sure Google is ranking some local websites in the SERP for these keywords. Otherwise, it will NOT be possible to rank with these generic keywords.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Now, you have collected some keywords for your local website.<\/p>\n<p>What next?<\/p>\n<h2 style=\"text-align: center;\"><b>Keyword Mapping for Your Local Website<\/b><\/h2>\n<p>Listen carefully\u2026<\/p>\n<p>This is a SUPER important chapter for local rankings.<\/p>\n<h3 style=\"text-align: center;\"><strong>What is Keyword Mapping?<\/strong><\/h3>\n<p>Keyword mapping is the process of assigning keywords to specific landing pages on a website.<\/p>\n<p>Let\u2019s say you have a Digital marketing agency in London.<\/p>\n<p>You are targeting only ONE location for SEO ranking and you have several services.<\/p>\n<p>For example:<\/p>\n<p><b>Your one location for local SEO ranking: <\/b>London<\/p>\n<p><b>&#8230;And you provide several services like:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\">SEO\u00a0<\/li>\n<li style=\"font-weight: 400;\">Social media\u00a0<\/li>\n<li style=\"font-weight: 400;\">Google Ads\u00a0<\/li>\n<li style=\"font-weight: 400;\">YouTube marketing\u00a0<\/li>\n<li style=\"font-weight: 400;\">Content writing<\/li>\n<\/ul>\n<p>In this example, what should be your keyword mapping plan?<\/p>\n<p>Let me show you\u2026<\/p>\n<p>Your homepage should be optimized with your website\u2019s overall main category.<\/p>\n<p>&#8230;And your main category here is \u201cDigital marketing agency\u201d.<\/p>\n<p>So:\u00a0<\/p>\n<p><b>The title tag of your homepage should be: <\/b>Digital Marketing Agency in London<\/p>\n<p>Because your company is an overall Digital Marketing service provider&#8230;\u00a0<\/p>\n<p>And each of your services MUST have inner landing pages\u2026<\/p>\n<p>Like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Keyword-mapping-for-local-SEO-1024x202-1.jpg\" alt=\"Keyword mapping for local SEO\" width=\"678\" height=\"134\" \/><\/p>\n<p>Or, like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/keyword-mapping-2-1024x205-1.jpg\" alt=\"keyword mapping 2\" width=\"678\" height=\"136\" \/><\/p>\n<p>Either way works.<\/p>\n<p>Make sense?<\/p>\n<p>Cool!<\/p>\n<h2 style=\"text-align: center;\"><b>How to Optimize a Page for Local SEO?<\/b><\/h2>\n<p>Keyword optimized pages help Google to understand what the page is about.<\/p>\n<p>If you don\u2019t optimize pages with keywords, then your local website will NOT rank well on Google.<\/p>\n<p>So, this is critical to make Google understand the main topic of each of your pages.<\/p>\n<p>The question is how?<\/p>\n<h3 style=\"text-align: center;\"><b>Add Primary Keyword in Page Title <\/b><\/h3>\n<h3 style=\"text-align: center;\"><b>(This is 100% MUST)<\/b><\/h3>\n<p>Let\u2019s say, your primary keyword is &#8220;Travel agency in Kolkata&#8221; and the secondary keyword is &#8220;Tour operator in Kolkata\u201d\u2026<\/p>\n<p>A few SEO experts would create a title tag like this:<\/p>\n<p><b>\u201cTravel\u00a0 agency in Kolkata | Tour operator in Kolkata\u201d<\/b><\/p>\n<p>&#8230;And it&#8217;s a BIG mistake, I often see.<\/p>\n<p>Here is an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/title-tag-MISTAKE-1024x241-1.jpg\" alt=\"title tag MISTAKE\" width=\"678\" height=\"160\" \/><\/p>\n<p>Here is another one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/title-WRONG-1024x242-1.jpg\" alt=\"title WRONG\" width=\"678\" height=\"160\" \/><\/p>\n<p>What\u2019s wrong here?<\/p>\n<p>You DON\u2019T need to use \u201cKolkata\u201d twice in the page title tag.<\/p>\n<p>Avoid this bad practice and apply this title format:\u00a0<\/p>\n<table style=\"height: 24px; width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 100%; height: 24px;\"><b>Travel Agency in Kolkata: Best Tour Operator<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you notice, I haven\u2019t added \u201c<b>Kolkata<\/b>\u201d with the \u201cTour operator\u201d keyword.<\/p>\n<p>That\u2019s because Kolkata is already included in the page title.\u00a0<\/p>\n<p>No need to stuff the same location again and again in the title tag.<\/p>\n<p><strong>Here is a real-life example from my website:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/real-life-SEO-title-1024x214-1.jpg\" alt=\"real life SEO title\" width=\"678\" height=\"142\" \/><\/p>\n<p>As you can see, I have included the location \u201cKolkata\u201d ONE time in the page title.<\/p>\n<p>And my webpage is ranking in Google&#8217;s top 3 position for both the keywords:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/SEO-Course-in-Kolkata-keyword-1024x509-1.jpg\" alt=\"SEO Course in Kolkata keyword\" width=\"678\" height=\"337\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Google-bolds-terms-min-1024x512-1.jpg\" alt=\"SEO training in Kolkata keyword\" width=\"678\" height=\"264\" \/><\/p>\n<p>GREAT!<\/p>\n<h3 style=\"text-align: center;\"><b>Add Primary keyword in Meta description\u00a0<\/b><\/h3>\n<p>You should include your main keyword once in your meta description.<\/p>\n<p>Why?<\/p>\n<p>Because Google always bolds words that match the person\u2019s search query.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/SEO-training-in-Kolkata-keyword-1024x399-1.jpg\" alt=\"Google bolds terms \" width=\"678\" height=\"339\" \/><\/p>\n<p>And this can improve the page\u2019s organic CTR.<\/p>\n<p>Lastly, Google also recommends that we should write meta descriptions for each page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Fill-In-Your-Meta-Descriptions-Because-You-Know-Your-Content-Best-min-1.jpg\" alt=\"Fill In Your Meta Descriptions Because You Know Your Content Best-min\" width=\"679\" height=\"605\" \/><\/p>\n<h3 style=\"text-align: center;\"><b>Add primary keyword in your target page&#8217;s URL <\/b><\/h3>\n<h3 style=\"text-align: center;\"><b>(Inner pages)<\/b><\/h3>\n<p>Your URL should contain your main keyword that you want your page to rank for.<\/p>\n<p>When you include a keyword in your page URL, that keyword tells Google:\u00a0<\/p>\n<p>\u201cThis page is about that specific keyword\u201d.<\/p>\n<p>Here is an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/keyword-in-your-target-page-URL-min.jpg\" alt=\"keyword in your target page \" width=\"926\" height=\"328\" \/><\/p>\n<p>Also, if people see the keyword in your URL, they will think that the page is highly relevant to what they are searching for.<\/p>\n<h3 style=\"text-align: center;\"><b>Add Your Keyword in An H1 Tag<\/b><\/h3>\n<p>You should include your target keyword in the h1 tag.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/primary-keyword-in-H1-tag-min.jpg\" alt=\"primary keyword in H1 tag\" width=\"702\" height=\"684\" \/><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-color: #deca8a; border-style: solid; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<p>Google said that:<\/p>\n<p>\u201cUsing an H1 tag helps them to understand the structure of the page.\u201d<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"text-align: center;\"><b>Add Related Keywords or Synonyms in Your Page Content\u00a0<\/b><\/h3>\n<p>Always try to add synonyms of your main keyword.<\/p>\n<p>For example: Let\u2019s say your target keyword is \u201cSEO agency\u201d.<\/p>\n<p>Include synonyms like \u201cSEO company\u201d in your page content.<\/p>\n<p>This will help Google to understand the overall topic of your page with 100% confidence.<\/p>\n<p>Now you might be thinking:<\/p>\n<p>How to find synonyms for your local website?<\/p>\n<p>It\u2019s actually very easy\u2026<\/p>\n<p>Search for your main keyword <b>(digital marketing firm)<\/b> in Google\u2026<\/p>\n<p>\u2026And scan Google&#8217;s SERP carefully.<\/p>\n<p>Look for bold words and phrases which aren\u2019t your actual searched keyword.<\/p>\n<p><strong>Here is an example:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Add-related-keywords-or-synonyms-min-1024x677-1.jpg\" alt=\"Add related keywords or synonyms\" width=\"678\" height=\"448\" \/><\/p>\n<p>Google makes these words bold because their system thinks these are VERY similar keywords.\u00a0<\/p>\n<p>You should use these keywords in your page content..<\/p>\n<p>&#8230;And you are done.<\/p>\n<h3 style=\"text-align: center;\"><b>Add the Keyword as Early as Possible (Naturally)<\/b><\/h3>\n<p>It is critical to use your target keyword in the first paragraph of your page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Add-the-Primary-Keyword-as-Early-as-Possible.jpg\" alt=\"Add the Primary Keyword as Early as Possible\" width=\"701\" height=\"598\" \/><\/p>\n<p>Why is this important?<\/p>\n<p>This is one of those little on-page SEO signals that help Google understand what your page is all about.<\/p>\n<h3 style=\"text-align: center;\"><b>Add Keyword in the First Image of the Page<\/b><\/h3>\n<p>Google\u2019s spiders use ALT tags to understand what an image is about.<\/p>\n<p>You should always use descriptive ALT tags for every image on your page.<\/p>\n<p>I highly recommend using your main keyword as an ALT tag in the very first image of the page.<\/p>\n<p>Here is an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Add-primary-keyword-in-the-first-image-of-the-page.png\" alt=\"Add primary keyword in the first image of the page\" width=\"867\" height=\"680\" \/><\/p>\n<h3 style=\"text-align: center;\"><b>Add Your keyword a Few Times in the Body Content<\/b><\/h3>\n<p>This is important.<\/p>\n<p>If you naturally mention your target keyword a few times in the content, it will confirm to Google that your page is about that specific keyword.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>Remember:<\/strong> Don\u2019t do <a style=\"color: #0000ff;\" href=\"https:\/\/digitalseoland.com\/blog\/blog\/keyword-stuffing\/\" target=\"_blank\" rel=\"noopener\">keyword stuffing<\/a> in your content, it is against Google\u2019s guidelines.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Just include your keyword where it makes sense.<\/p>\n<h2 style=\"text-align: center;\"><b>Avoid Keyword Cannibalization<\/b><\/h2>\n<p>This is an overlooked local SEO problem.<\/p>\n<p>But:\u00a0<\/p>\n<p>First, you should know&#8230; <\/p>\n<h3 style=\"text-align: center;\"><strong>What is keyword cannibalization?<\/strong><\/h3>\n<p>\u201cKeyword cannibalization\u201d is when two or more pages (from the same website) are competing for the same keyword&#8230;<\/p>\n<p>I often notice keyword cannibalization issues on local websites.<\/p>\n<p>Sometimes, a local website\u2019s homepage ranks for their inner service page\u2019s main keyword.<\/p>\n<p><b>Let me walk you through a real-life example:<\/b><\/p>\n<p>If you search with \u201cBulk SMS Hyderabad\u201d in Google\u2026<\/p>\n<p>&#8230;You will see this website is ranking <b>#1<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Keyword-cannibalization-case-study-min-1024x425-1.jpg\" alt=\"\" width=\"678\" height=\"281\" \/><\/p>\n<p>As you can see, the homepage is ranking <strong>#1<\/strong>.\u00a0<\/p>\n<p>Nice work!\u00a0<\/p>\n<p>However, there is a <strong>PROBLEM<\/strong>\u2026<\/p>\n<p>This website has a dedicated <strong>1:1<\/strong> landing page for this exact keyword\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/dedicated-inner-page-min-1024x356-1.jpg\" alt=\"dedicated inner page\" width=\"678\" height=\"236\" \/><\/p>\n<p><strong>Whatttttt???? \ud83d\ude41<\/strong><\/p>\n<p>Their actual landing page is NOT ranking. <\/p>\n<p>Instead, the homepage is ranking.<\/p>\n<p>Problem!<\/p>\n<p><b>How to solve this issue?<\/b><\/p>\n<p><strong>A:<\/strong> Need to remove the inner page&#8217;s local keyword from homepage title:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Remove-from-homepage-title-1024x265-1.jpg\" alt=\"Remove from homepage title\" width=\"678\" height=\"175\" \/><\/p>\n<p><strong>B:<\/strong> Need to remove the wrong keyword from the homepage meta description:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Remove-from-homepage-meta-description-1024x265-1.jpg\" alt=\"Remove from homepage meta description\" width=\"678\" height=\"175\" \/><\/p>\n<p><strong>(C)<\/strong> Also need to remove the wrong keyword from homepage body content (if included)<\/p>\n<p><strong>In short:<\/strong> <\/p>\n<p>You should un-optimize the homepage for Bulk SMS Hyderabad <strong>(WRONG keyword)<\/strong>.<\/p>\n<p>On the other hand:<\/p>\n<p>Instead of Hyderabad, I would like to target the homepage for the \u201cIndia\u201d keyword.<\/p>\n<p><strong>Like:<\/strong> Bulk SMS provider in India<\/p>\n<p>Why?<\/p>\n<p><b>They have mention on their homepage:<\/b> India&#8217;s #1 Bulk SMS Provider<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/India-1024x453-1.jpg\" alt=\"India\" width=\"678\" height=\"300\" \/><\/p>\n<p>Also, they have dedicated city-based landing pages:<\/p>\n<p><strong>Here is an example:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/City-pages-1024x327-1.jpg\" alt=\"City pages\" width=\"678\" height=\"217\" \/><\/p>\n<p>In their case, it would make more sense to target the homepage with \u201cIndia\u201d location.<\/p>\n<p>Lastly, need to re-index the homepage in Google (Google Search Console), so that Google can see the new changes.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #db7272; background-color: #db0f0f;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<p><strong>WARNING:<\/strong> Don\u2019t just immediately delete or change any page content once you identify any keyword cannibalization issue.\u00a0<\/p>\n<ul>\n<li>Check the Google analytics data<\/li>\n<li>Google search console data<\/li>\n<li>Discuss with your team<\/li>\n<li>Then decide what is BEST for your website and business<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Is there any best solution to avoid keyword cannibalization forever?<\/strong><\/p>\n<p>In short: <strong>YES!\u00a0<\/strong><\/p>\n<p>How?<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">Create every page with ONE main topic (keyword) that way Keyword Cannibalization issues will NOT happen.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: center;\"><b>No Need to Add \u201cNear Me\u201d Keywords in Your Website<\/b><\/h2>\n<p>I sometimes notice the <strong>\u201cNear me<\/strong>\u201d keyword in the page&#8217;s title tag in Google SERP.<\/p>\n<p>Here is an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Restaurants-near-me-1-1024x626-1.jpg\" alt=\"near me keyword\" width=\"678\" height=\"414\" \/><\/p>\n<p>No need to add the \u201cNear Me\u201d keyword on your website\u2019s homepage or service pages.<\/p>\n<p>In my opinion: <\/p>\n<p>It has <b>NO <\/b>role in keyword\u2019s organic rankings in SERP.<\/p>\n<p>Basically, the &#8220;Near me&#8221; keywords are for Google Local Pack rankings only&#8230;\u00a0<\/p>\n<p>&#8230;NOT for normal organic rankings.<\/p>\n<p><b>For example:<\/b><\/p>\n<p>If you search with<b> \u201crestaurants near me\u201d<\/b> look at the <b>Zomato <\/b>website\u2019s title tags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/near-me-Zomato-1024x418-1.jpg\" alt=\"near me Zomato\" width=\"678\" height=\"277\" \/><\/p>\n<p>The 2nd page\u2019s title tag from Zomato is optimized for the keyword \u201cRestaurants near me\u201d&#8230;<\/p>\n<p>Not only that:<\/p>\n<p>Look at the URL also&#8230; <\/p>\n<p>It is optimized with the same \u201cRestaurants near me\u201d keyword.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/near-me-URL-1024x425-1.jpg\" alt=\"near me URL\" width=\"678\" height=\"281\" \/><\/p>\n<p>Still, the page is ranking lower for the <b>\u201cNear me\u201d<\/b> keyword.<\/p>\n<p>Why is that?<\/p>\n<p>It\u2019s because the \u201cNear me\u201d keyword is only for Google\u2019s local pack ranking&#8230; <\/p>\n<p>&#8230;which is tracking our IP address (our current location) and then ranks accordingly.<\/p>\n<h2 style=\"text-align: center;\"><b>Your Website\u2019s On-Page SEO HAS Key Role in Google Local Pack Ranking<\/b><\/h2>\n<p>If you optimize (with local keywords) your local website, it can help to rank in Google&#8217;s local pack.<\/p>\n<p><b>Here is an example from Google:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/lawyer-SEO-services-pack.jpg\" alt=\"lawyer SEO services pack\" width=\"928\" height=\"736\" \/><\/p>\n<p>I haven&#8217;t optimized my Google My Business profile with the keyword &#8220;lawyer SEO services&#8221;&#8230;<\/p>\n<p>However:<\/p>\n<p>My GMB profile is ranking in the top 3 in Google local pack\u2026<\/p>\n<p>(I searched for the keyword from Kolkata)&#8230;<\/p>\n<p><strong>Why am I ranking?<\/strong><\/p>\n<p>Actually, I have a dedicated page on <a href=\"https:\/\/digitalseoland.com\/blog\/law-firm-seo-india\/\" target=\"_blank\" rel=\"noopener\">lawyer SEO services<\/a>&#8230;<\/p>\n<p>Google is showing: <strong>&#8220;Their website mentions lawyer SEO services&#8221;<\/strong>&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/lawyer-SEO-services-1024x388-1.jpg\" alt=\"lawyer SEO services\" width=\"678\" height=\"257\" \/><\/p>\n<p>It shows us that, if you add your website in Google My Business, your on-page SEO can help in Google 3 pack rankings.<\/p>\n<p>Nice! \ud83d\ude42<\/p>\n<h2 style=\"text-align: center;\"><b>Link Building for Your Local Website<\/b><\/h2>\n<p>Now:<\/p>\n<p>Coming to one of my all-time favourite chapters in SEO\u2026<\/p>\n<p>\u201c<b>Link building<\/b>\u201d.<\/p>\n<p>The game-changer!<\/p>\n<p>I often laugh when a few SEO experts say \u201c<b>Backlinks are NOT needed<\/b>\u201d anymore.<\/p>\n<p>Nice joke!<\/p>\n<p>Here is the truth:<\/p>\n<p>Backlinks are one of the BIGGEST ranking factors in SEO.<\/p>\n<p>Google has a dedicated page about the importance of backlinks in SEO.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Make-sure-that-other-sites-link-to-yours-min.jpg\" alt=\"Make sure that other sites link to yours\" width=\"926\" height=\"640\" \/><\/p>\n<p>Now, Listen very carefully\u2026<\/p>\n<p>Backlinks are SUPER important, especially for HIGH competition keywords.<\/p>\n<p>I 100% agree that there are so many other factors involved in SEO rankings.<\/p>\n<p>Like on-page SEO, UX, content freshness etc.<\/p>\n<p>However, backlinks are one of the BIGGEST deciding factors for Google to rank.<\/p>\n<p>But wait\u2026<\/p>\n<p>There are some exceptions\u2026<\/p>\n<p><b>Do I need backlinks for ranking every keyword?<\/b><\/p>\n<p><strong>NO!<\/strong> <\/p>\n<p>You don\u2019t always need backlinks to rank.<\/p>\n<p>If you are targeting a very LOW competition keyword, you don\u2019t need that much of backlinks.<\/p>\n<p><strong>For example:<\/strong><\/p>\n<p>Take a look at my \u201c<a href=\"https:\/\/digitalseoland.com\/blog\/blogging-course-ahmedabad\/\" target=\"_blank\" rel=\"noopener\">blogging course in Ahmedabad<\/a>\u201d keyword.<\/p>\n<p>My page is ranking <b>#1 <\/b>for this keyword (without any quality backlinks)&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/blogging-course-in-Ahmedabad-1024x388-1.jpg\" alt=\"blogging course in Ahmedabad\" width=\"678\" height=\"257\" \/><\/p>\n<p>This page is ranking <strong>#1<\/strong> because the keyword competition is EXTREMELY low.<\/p>\n<p><strong>In other words<\/strong>: It is an EASY keyword to rank.<\/p>\n<p>Now:<\/p>\n<h3 style=\"text-align: center;\"><b>Let\u2019s Find Out a Few Easy Link Building Methods for Local Website<\/b><\/h3>\n<h3><b>(A) Local Business Directories:<\/b><\/h3>\n<p>Google has mentioned that they gather data about your business from online directories.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Google-has-about-a-business-1024x413-1.jpg\" alt=\"Google has about a business\" width=\"678\" height=\"273\" \/><\/p>\n<p><b>Remember: <\/b>Online directory = Business directory\/Business Citations<\/p>\n<h3 style=\"text-align: center;\"><strong>What is Business Citations in Local SEO?<\/strong><\/h3>\n<p>Business citations are online mentions of your local business, which usually display your business&#8217;s name, address, and phone number&#8230;<\/p>\n<p>&#8230;Collectively known as <strong>NAP<\/strong>.<\/p>\n<h3 style=\"text-align: center;\"><strong>Moz&#8217;s Business Citation Sources:<\/strong><\/h3>\n<p>Moz did a GREAT job&#8230;<\/p>\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/citations-by-category\" target=\"_blank\" rel=\"noopener\">Moz has put together business citation<\/a> websites based on different categories:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Citations-by-Category-min.jpg\" alt=\"Citations by Category\" width=\"917\" height=\"657\" \/><\/p>\n<p>Now, let&#8217;s see&#8230;<\/p>\n<h3 style=\"text-align: center;\"><strong>How You Can Find More Local Citations Sources?<\/strong><\/h3>\n<p>Use the following search operators to find lots of relevant local citation websites.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">City + FREE business listings<br \/>City + FREE business directory<br \/>City + FREE business directories<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For example:<\/p>\n<p>If you are trying to rank your local website in \u201cChicago\u201d\u2026<\/p>\n<p>You should search with \u201c<strong>FREE local business directory in Chicago<\/strong>\u201d on Google\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/FREE-local-business-directory-in-Chicago-1024x484-1.jpg\" alt=\"FREE local business directory in Chicago\" width=\"678\" height=\"320\" \/><\/p>\n<p>You will get FREE (mostly) and also PAID local business directories.<\/p>\n<p>Remember:<\/p>\n<p>Keep all the information about your local business 100% accurate on these directories.<\/p>\n<p>And: <\/p>\n<p>The Name, Address, and Phone number should match with your Google My Business listing and website.<\/p>\n<p>Look:<\/p>\n<p>Search engines are all about confidence\u2026<\/p>\n<p>So, make sure Google can understand everything about your local business and exactly where your business is located.<\/p>\n<h3><b>(B) Local Guest Posting Campaign (POWERFUL)<\/b><\/h3>\n<p>Will guest posting work in 2025?<\/p>\n<p><strong>YES!<\/strong><\/p>\n<p>Should I build backlinks only from guest posting blogs?<\/p>\n<p><strong>NO!<\/strong><\/p>\n<p>Look:<\/p>\n<p>Over the past years, bad SEO experts and content marketers have used this technique in a spammy way.<\/p>\n<p>Sad for other SEO experts!<\/p>\n<p>However, if you focus on <strong>quality<\/strong> instead of <strong>quantity<\/strong>, you are safe.<\/p>\n<p>What does mean by quality?<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-color: #deca8a; border-style: solid; background-color: #edda9d;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">Relevant guest blog <strong>+<\/strong> do-follow backlinks from body content <strong>+<\/strong> high quality informative content <strong>=<\/strong> <strong>Quality \ud83d\ude42<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Make sense?<\/p>\n<p>Good!<\/p>\n<h3 style=\"text-align: center;\"><strong>How to Find Guest Posting Blogs for Local Website?<\/strong><\/h3>\n<p>To rank your local website in Google, your goal should be getting the local backlinks.<\/p>\n<p>For example:<\/p>\n<p>If you have a travel agency in London, you should build backlinks from the .UK domains.<\/p>\n<p>It will pass a STRONG local relevancy signal to Google&#8230;<\/p>\n<p>Now:<\/p>\n<p>Use the following search operators in Google to get .uk guest posting blogs.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: solid; border-color: #deca8a; background-color: #edca55; height: 48px;\" border=\"4\">\n<tbody>\n<tr style=\"height: 48px;\">\n<td style=\"width: 100%; height: 48px;\">site:.uk write for us + travel<br \/>site:.uk \u201cGuest post by\u201d + travel<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>You will get a lot of local guest posting opportunities.<\/p>\n<p>Like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalseoland.com\/blog\/wp-content\/uploads\/2025\/01\/Local-guest-blogs-UK-1024x650-1.jpg\" alt=\"Local guest blogs UK\" width=\"678\" height=\"430\" \/><\/p>\n<p>Nice! \ud83d\ude42<\/p>\n<table style=\"width: 100%; border-collapse: collapse; border-style: outset; border-color: #deca8a; background-color: #edca55;\" border=\"4\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><strong>Read my step-by-step guide on <a style=\"color: #0000ff;\" href=\"https:\/\/digitalseoland.com\/blog\/blog\/guest-blogging-seo\/\" target=\"_blank\" rel=\"noopener\">guest blogging for SEO<\/a>.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: center;\"><strong>The Final Words:<\/strong><\/h2>\n<p>I hope you enjoyed my guide on how to rank a local website on Google.<\/p>\n<p><strong>(In 2025)<\/strong><\/p>\n<p>Now I\u2019d like to hear from you:<\/p>\n<p>Which strategy from this local SEO guide you loved the MOST?<\/p>\n<p>Let me know by leaving a comment below right now.<\/p>\n<p>I will be waiting <img decoding=\"async\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f642.svg\" alt=\"\ud83d\ude42\" \/><\/p>\n<p><strong>NOTE:<\/strong> I will keep updating this article in the coming days, as I&#8217;m NOT getting enough time now. 5<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, I will show you how to rank your local website on Google. (GREAT for 2025) Special mention:\u00a0 I have tried to cover some untapped strategies that you MIGHT not have read before. Feeling excited right? Me too! Let\u2019s find out how you can improve your website&#8217;s local ranking on Google&#8230; First thing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/digitalseoland.com\/blog\/local-website-ranking-guide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Rank Local Website on Google: (Rank Local Keywords In 2026)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":20630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local SEO: How to Rank Local Website on Google (2026 Guide)<\/title>\n<meta name=\"description\" content=\"This is MOST easy to understand and A-Z guide on how to rank a local website on Google. Updated for 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalseoland.com\/blog\/local-website-ranking-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO: How to Rank Local Website on Google (2026 Guide)\" \/>\n<meta property=\"og:description\" content=\"This is MOST easy to understand and A-Z guide on how to rank a local website on Google. 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