{"id":7448,"date":"2022-04-07T23:17:14","date_gmt":"2022-04-07T17:47:14","guid":{"rendered":"https:\/\/digitalseoland.com\/?p=7448"},"modified":"2025-11-13T12:45:04","modified_gmt":"2025-11-13T12:45:04","slug":"keyword-research-for-local-businesses","status":"publish","type":"post","link":"https:\/\/digitalseoland.com\/blog\/keyword-research-for-local-businesses\/","title":{"rendered":"How to Do High-Converting Keyword Research for Local Businesses (Without Expensive Tools)"},"content":{"rendered":"

In this guide, I am going to show you how to do keyword research for your local business. In addition, I will be sharing easy ways to conduct keyword research without any SEO tools.<\/p>\n

But first thing first, let us clearly understand what local SEO means, what purpose it serves and how it can drive more business from Google Search.<\/p>\n

What is Local SEO?<\/h2>\n

Local Search Engine Optimization or Local SEO means optimizing your local business website so that it starts getting leads from Google Search. Any business with a physical location can take the leverage of local SEO. In 2022, if you have a company that serves specific services in a particular location\/city\/area, your target customer will search for the service on Google.<\/p>\n

How Does Local SEO Works?<\/h2>\n

The Google algorithm measures proximity as a factor in showing your local business in Google Search. That means Google will take your target customer\u2019s location into account when they are searching for your service.<\/p>\n

If you are at your office and want to get pizza delivered for lunch, Googling \u201cPizza Delivery\u201d shows you a list of locations near your office.<\/p>\n

Searching the same from your home will show you an entirely different set of results in the local pack (Maps, GMB).<\/p>\n

Again, Googling \u201cPepperoni Pizza\u201d will also show you locations in your close proximity, even though this keyword has a mixed intent. Additionally, you will see recipes, YouTube videos, and \u201cHow to\u201d Guides.<\/p>\n

Local SEO Statistics<\/h2>\n

1) A study in 2018 suggests that 46% of all searches on Google have local intent.<\/p>\n

That means the number of monthly local searches is 97 billion. Over 12 months, the number is 1.17 trillion a year.<\/p>\n

2) According to Google, people searching local search queries visit 1.5 billion locations every month. That is 32.8% of all internet users visiting a local business.<\/p>\n

3) 78% of users who visited a brick-and-mortar store searched online before visiting a store.<\/p>\n

What are the Advantages of Having a Comprehensive List of Keywords for Your Local Business?<\/h2>\n

Having a detailed list of local keywords will help perform various SEO-related tasks.<\/p>\n

    \n
  1. You can research informational topics for blogs.<\/li>\n
  2. Keywords help optimize image alt texts, anchor texts for internal linking, and other ON-Page SEO activities. Having a list of related keywords can help follow all the ON-Page SEO best practices.<\/li>\n
  3. Link building is a crucial part of SEO and one of the most important ranking factors. A comprehensive list of keywords will play a critical role in backlink strategy. Often businesses consider\u00a0link building services<\/a>\u00a0to create a healthy link portfolio. Make sure to target the right set of keywords in your link building campaign.<\/li>\n<\/ol>\n

    Now, How You Will Find Keywords Without Using any Tool?<\/h2>\n

    First, define your business. As a business owner, you understand your business more than anybody else. In this article, I consider myself an owner of a \u201cCar Service Center in Dubai\u201d just because I have a fascination with cars.<\/p>\n

    Your business can be a Dental Specialist based in New Jersey, a saloon based in Milan, or a Japanese restaurant based in Tokyo. You can be a Lawyer, a doctor, a fitness trainer, a tax consultant, or a guitar tutor. Just make sure your business has a location. It can have multiple locations as well.<\/p>\n

    So, I am starting with my business, \u201cCar Service Center in Dubai.\u201d<\/p>\n

    The Power of Google Auto Suggest<\/h3>\n

    Search this keyword in Google and see what Google Suggest shows you. If you are not aware of Google Suggest, it\u2019s nothing but the search box where you usually type your queries. Upon hitting the search button for your search query, you will notice a list appearing in the search box. Let\u2019s check the screenshot below:<\/p>\n

    \"Google<\/p>\n

    Google suggests keywords that are related to my business. I will consider keywords Like:<\/p>\n