From Rankings to Recognition. Enter the Next Era of Search with the Best Strategies
AI search is here, and you can no longer optimize just for Google. Your users are turning to AI tools like ChatGPT, Gemini, and Perplexity for instant answers, and your brand needs to show up in their searches. Our GEO services make sure you're not just ranked, but referenced, quoted, and trusted by AI. It's time to shift from chasing traffic to owning visibility in the AI era.
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We have seen around 150% increase in organic traffic and also achieved first page rankings… This led to a 70% increase in inbound leads.
Search has changed, but your strategy hasn’t. You’re still optimising for Google while your audience has shifted to AI for answers. 35.49% of global internet users now use AI tools daily, and Gartner predicts that by 2026, traditional search engine usage will drop by 25%. With the new shift, brands need to appear in search results where their users are looking, but they are struggling significantly to get cited, mentioned, and featured by LLM-based search platforms.
Search has changed, but your strategy hasn’t. You’re still optimising for Google while your audience has shifted to AI for answers. 35.49% of global internet users now use AI tools daily, and Gartner predicts that by 2026, traditional search engine usage will drop by 25%. With the new shift, brands need to appear in search results where their users are looking, but they are struggling significantly to get cited, mentioned, and featured by LLM-based search platforms.
Many businesses realize too late that their content is invisible in AI answers. That invisibility costs them customers, credibility, and revenue in the very places buyers now make decisions.
Despite all the hard work (blogs, PR, backlinks), AI still doesn’t “get” you. Without a proper entity SEO strategy, your brand misses out not only on results but also on AI models' memory.
Even with strong traditional rankings, AI Overviews and answer boxes are stealing clicks. This means less traffic, fewer leads, and missed conversions, all while your content and pages sit right there.
While you're still debating if GEO is worth it, your competitors are already implementing strategies for LLM searches to recognize and recommend their products and services. The gap isn’t closing; it’s widening instead.
Our mission is to provide transparent White-hat SEO services to help our clients achieve their business goals. We are committed to using only white hat SEO techniques and never try to game or spam search engines like Google.
While most claim to “do GEO,” at DSL, we have done it long before it had a name. Blending SEO legacy, data-driven strategies, and AI-led expertise, we make AI engines recognize, cite, and reference you first.
GEO isn’t new to us. We know how generative engines work, curate answers, and cite content. Our strategies adapt to AI’s changing behavior, giving you a head start while your competitors catch up.
DSL connects the dots between SERP and AI. Our strategy goes beyond traditional SEO as we adapt it for generative engines, earning rankings, mentions, and recommendations.
Our team tracks AI-generated results, user behavior, and SERP data. Rooted in data and research-backed, our strategy helps to position content preferred by ChatGPT, Google SGE, and other platforms.
From SaaS to e-commerce, and fintech to large-scale enterprises, we study how AI interprets your content and industry and create custom strategies that match your strengths, so your brand can stand out and reach the right users.
With DSL, we amplify your marketing with a unified strategy. We connect GEO services with SEO, content, PPC, social media, and more, driving results across all channels.
With our growth-driven and agile approach, our strategies are designed not only for the present but also for the future. As AI algorithms update and learn, our future-proof strategy keeps you ahead of the curve.
We had the opportunity to work with Digital SEO and their core partner, Sudipto, throughout 2024, and the experience has been outstanding. Their team demonstrated deep expertise, strategic thinking, and a data-driven approach that significantly strengthened our organic presence. Digital SEO and Sudipto have been exceptional partners — proactive, transparent, and fully committed to driving results.
Head of Content & Marketing, Smartlead.ai
Our proven SEO approach ensures clear results. Here's exactly what you’ll experience partnering with us:
Transform your increased visibility into a consistent flow of qualified leads actively seeking your offerings.
Transform your increased visibility into a consistent flow of qualified leads actively seeking your offerings.
Transform your increased visibility into a consistent flow of qualified leads actively seeking your offerings.
Transform your increased visibility into a consistent flow of qualified leads actively seeking your offerings.
Transform your increased visibility into a consistent flow of qualified leads actively seeking your offerings.
We blend innovation with expertise, result-oriented SEO solutions.
Technical SEO fixes
Complete ON-Page optimization (Commercial pages)
Existing Blog content audit
New content consultation
Conversion intent keyword research
Complete ON-Page optimization (Commercial pages)
In-bound lead conversion consultation
Link Building (Only content based links)
At DSL, we don’t chase bulk backlinks, we craft authority. Link building isn’t about chasing numbers; it’s about building the kind of authority Google and your customers can trust.
No shortcuts, no spam — just powerful, context-driven link strategies that turn your online presence into a growth engine.
Your audience is shifting from keyword-based queries to AI conversations. GEO helps your brand feature in those conversations, making you discoverable, quotable, and trusted across ChatGPT, Google SGE (Search Generative Experience), and beyond. Optimizing your brand with GEO at its core drives awareness, conversions, and revenue alike.
Traditional SEO is about rankings on search engines. Whereas with GEO, you optimize brand visibility for AI-generated answers, chat interfaces, voice-driven queries, and zero-click results. Your brand’s success now depends on AI engines to cite, recommend, and summarize. The basic assets like content, backlinks, and SEO’s old toolkit are still the same. But with GEO, there's a new layer of AI answer optimisation. Listed below are the differences between traditional SEO and GEO:
We blend innovation with expertise, ensuring your business gets customized, result-oriented SEO solutions. Here’s why partnering with us guarantees measurable growth
We start with a deep audit to uncover technical gaps, content challenges, and competitive threats. From there, we build a clear execution roadmap and implement quick wins to get your site prepared for long-term growth.
This phase is all about strengthening foundations and accelerating growth. We refine strategies with performance analysis, site-wide optimizations, new keyword targeting, authority building, and content improvements that start compounding results.
With the groundwork laid, we focus on scalability and adaptability. This means fine-tuning strategies based on market shifts, expanding into new growth opportunities, strengthening authority signals, and ensuring your SEO execution stays consistent and future-ready.
At Digital SEO Land, we take a transparent and collaborative approach to SEO. Our process involves a series of carefully executed steps designed to deliver measurable results.
Get Your FREE Consultation Get Your FREE ConsultationTraditional SEO focuses on ranking in the blue links of Google Search. AEO (Answer Engine Optimization) targets zero-click answers like featured snippets or voice responses.
GEO (Generative Engine Optimization) is different—it’s about getting your content cited or surfaced in AI-generated answers across tools like Google SGE, ChatGPT, Bing Copilot, and Perplexity. Instead of just optimizing for keywords, GEO focuses on topical authority, data structuring, and language that LLMs can understand, trust, and use in their responses.
GEO isn’t just about rankings. Rather it’s about visibility inside AI-generated answers. Here key KPIs include:
Mentions and citations in AI tools (SGE, ChatGPT, Perplexity, etc.)
Growth in branded + long-tail impressions
Clicks from AI answer boxes (via GSC, where trackable)
Topical authority scores across clusters
Engagement on pages optimized for LLMs
We also monitor structured data health, entity linking, and the rate at which your content gets pulled into generative responses.
To be cited in generative answers, your content needs to be both authoritative and machine-friendly. The key steps are:
Build topical authority: Cover subjects in-depth with interlinked clusters so LLMs see your site as a trusted source on the topic.
Use structured data: Apply schema markup so engines can parse and categorize your content correctly.
Prioritize clarity: Write in concise, fact-rich sentences that are easy for AI to extract and repurpose.
Back content with sources: Reference data, stats, and expert quotes—LLMs prefer content backed by signals of credibility.
Keep it fresh: Update content regularly so engines recognize it as timely and reliable.
Earn high-quality links: Strong backlinks signal authority and increase the chances of being pulled into AI results.
The goal isn’t just ranking, it’s becoming the type of source LLMs want to cite because your content looks reliable, structured, and contextually complete.
LLMs don’t just pull content at random, they look for signals of trust and clarity. In our experience, models tend to favor sites that are well-structured, consistently updated, and have topical depth. If your site has clear headings, clean formatting, and explains things in a straightforward way, you’ve already made it easier for AI to extract and reference your content.
They also lean toward domains with strong backlink profiles and visible authority in a niche. We've seen content from sites that focus deeply on a topic—even if they’re not massive in size—get picked up by tools like Perplexity or Google SGE simply because it’s well-written, cited, and easy to parse.
In short, it’s not just about being big—it’s about being reliable, structured, and helpful in a way that makes sense to both humans and machines.
When your brand gets cited in AI answers—like SGE snapshots, Perplexity threads, or ChatGPT responses—you’re meeting users at the exact moment they’re looking for trustworthy info. These mentions act like digital word-of-mouth. Even without a click, you’re building recognition. But when a user does click, they’re usually mid-funnel or ready to take action.
With GEO, we position your content to show up in these high-intent, AI-driven moments. That means more qualified traffic, stronger brand trust, and better conversion rates—especially from users who didn’t come through traditional Google rankings. It's like showing up as “the recommended option” in the age of AI search.
Generative AI is reshaping how people search and how brands get discovered. Instead of browsing through 10 links, users now get AI-generated answers—faster, more direct, and often without needing to click. That means traditional SEO alone won’t be enough.
GEO steps in to bridge that shift. It ensures your brand gets mentioned and cited inside those AI answers, keeping you visible even when clicks drop. For digital marketing, this changes the game—content has to be optimized not just for Google, but for how LLMs understand and repurpose information.
Over time, brands that invest in GEO will dominate these AI-first platforms—driving awareness, authority, and even conversions without relying solely on old-school organic rankings.
