93% of customers find user-generated content very helpful when making a purchasing decision, reports TINT. This insight makes it clear that ‘People trust People.’ Authenticity drives the purchasing decisions for consumers rather than conventional marketing. That said, smart marketers are realizing how consumer preferences are changing and increasingly adopting UGC content in their branding. Surprisingly, …
Continue reading “How User-generated Content (UGC) Compliments SEO Efforts?”
SEO for financial services is no longer optional—it’s essential. In the US, the three most popular financial news websites, The Wall Street Journal, Investopedia, and Bloomberg, drive a staggering 48.5 million organic monthly traffic (as of January 2025). Investopedia alone ranks for over 4 million non-branded keywords related to banking, investment, personal finance, politics, etc. …
Continue reading “SEO for Financial Services: Best Practices & Challenges in 2026”
We get it, it’s overwhelming to run an ecommerce store. Nailing the UX, creating content, optimising SEO; there’s so much to do at the same time. In this hassle store owners often forget to optimize one of the key pages of their ecommerce website. The category page. Skipping SEO for category pages can quietly sabotage …
Continue reading “Ecommerce Category Page SEO: 9 High-Impact SEO Tactics”
There was a time when customers searched for products at a brick-and-mortar store, and when they found something to their liking, they bought it. And that was the end of the story. Since Google’s inception, search engines enjoyed two-decades of monopoly over most of the product/service discovery. However, now the buyer’s journey has taken a …
Continue reading “Search Everywhere Optimization: The New SEO for an Omnichannel Presence”
99% of the biggest online shops find new customers every day via organic search, says Reboot Digital. No wonder brands spend big bucks on SEO strategies for ecommerce. With the rising number of ecommerce stores, the competition is fiercer than ever. That’s why marketers are always in search of an edge—something that can make their …
Imagine waking up one morning, checking your website analytics tools, and seeing a sudden drop in website traffic. Panic kicks in. What went wrong? Was it a Google algorithm update impact, a technical SEO issue, or something else entirely? While fluctuations in organic search performance are normal, a significant website traffic loss means something needs …
Continue reading “How to Recover from an Organic Traffic Drop: What to Check and Actions to Take”
Blogging remains highly relevant in 2025, even as we experience a paradigm shift in how we collect and process information, thanks to the emergence of generative AI and large language models (LLMs). Despite these shifts, search engines still remain the primary platforms for creating and publishing new information, serving as essential resources for both individuals …
Continue reading “7 AI SEO Tools to Automate Blog Production Workflow”
After helping numerous ecommerce brands scale their visibility and sales, I can confidently say one thing: a great website without a strong backlink strategy is like a store in the middle of nowhere—it’s almost impossible for the right customers to find you. In 2025, customers search for products in a crowded marketplace where countless online …
Continue reading “12 Proven eCommerce Link Building Strategies that Works in 2026”
Imagine you are running a race, but you cannot see where you are going or who else is running with you. You are running blindfolded. In the fiercely competitive SEO world, this is kind of what it feels like if you don’t know what your competitors are doing to outrank you. Backlinks remain one of …
In July 2024, OpenAI introduced SearchGPT, an AI-powered search engine that showed the internet a different way of online information search. For digital marketers and website owners like us, this marked a big shift in the search landscape. Generative AI tools like ChatGPT and SearchGPT aren’t just augmenting traditional search behavior; they’re reshaping it entirely. …
Continue reading “How to Optimize your Website for ChatGPT and Rank Higher in AI Search Engines”
