93% of customers find user-generated content very helpful when making a purchasing decision, reports TINT. This insight makes it clear that ‘People trust People.’ Authenticity drives the purchasing decisions for consumers rather than conventional marketing. That said, smart marketers are realizing how consumer preferences are changing and increasingly adopting UGC content in their branding. Surprisingly, …
Continue reading “How User-generated Content (UGC) Compliments SEO Efforts?”
Backlinks are one of the major ranking factors in SEO because they serve as a “nod of approval” that your website has authority. When a high-authority domain links to yours, it demonstrates your site’s credibility, leading to more traffic generation. For a website backlinks can be gained by two options. 1. Earning backlinks by publishing …
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AI or Artificial Intelligence-generated content is the most raved-about topic right now. A recent Forbes Advisor survey found that 35% of website owners and content creators already use AI tools to gain a competitive advantage. Marketers are also embracing AI, with 48% leveraging its capabilities to accurately complete tasks, be it data analysis or offering …
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Content is the foundation on which all marketing activities are based. And that is no different for the SaaS Industry. The key to a successful SaaS business goes through the path of effective marketing campaigning embedded with innovative content. To attract more customers, rope in potential ones and retain existing users, SaaS organizations are constantly …
Continue reading “Types of Content Works Best at Different Stages of a SaaS Marketing Funnel”
The debate between backlinks and content quality has been word of mouth for several years in the Search Engine Optimization world, and now, with the year 2025 at the door, it’s no different. SEO gurus, marketers—even Google’s algorithms—preach both louder than ever, but which one does actually deserve the bigger pair of shoes? Let’s be …
Continue reading “Quality Content vs Backlinks: Which Holds More SEO Weight Today in 2025”
The Software-as-a-Service (SaaS) industry has exploded in recent years. With the global SaaS market booming to reach over $370 billion by 2030, companies in this space are leaning heavily on digital strategies to drive growth and expand their customer portfolios. One approach that has proven incredibly effective for SaaS brands in their growth journey is …
Continue reading “SaaS Content Marketing: Building Trust, Conversions, and Long-Term Growth in 2025”
If you’re in the SaaS space, you know how critical it is to have a killer homepage and pricing page. But what if I told you that your Product page might be just as crucial, if not more so? Often referred to as the feature page, the product page is where potential customers dig into …
Continue reading “Top 5 Best Practices for SaaS Product Page Optimisation”
Running a successful e-commerce business is all about winning the hearts of customers. Your business will automatically fall behind if you are not serious about creating a cross-channel content marketing strategy. After all, you want to engage as many shoppers as possible. With an effective ecommerce content marketing strategy you can address their specific needs. …
Continue reading “Top 10 Content Marketing Strategies for Ecommerce to Drive Consistent ROI”
Link building is essential for enhancing your website’s visibility and credibility. By acquiring a higher quantity and quality of inbound links, you can attract more referral traffic, boost your domain authority, and improve your search engine rankings. This strategy helps establish trust and authority within your industry, driving valuable organic traffic to your site. While …
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As a marketer, it is frustrating to see that conversions are stagnant even after generating website traffic. The culprit might be a weak marketing funnel. The marketing funnel is a critical framework that visualizes the customer journey through distinct funnel stages. These customer journey stages include awareness, interest, consideration, and decision. So what exactly is …
