Founded in 2009, MyChway has established itself as a global leader in the beauty machine industry. The brand offers a wide range of products, including cavitation machines, facial care devices, breast & butt enlargement machines, S-Shape machines, and laser lipo equipment. With a presence on major marketplaces such as Amazon and eBay, along with their own websites, MyChway serves thousands of customers worldwide. Their one-stop production-to-sales chain has earned them a strong reputation in the beauty industry.
Low Organic Visibility:
Even with thousands of products listed, the domains struggled to gain traction in search results, making it hard for customers to find them.
Conversion Gaps:
Many high-intent product pages were not optimized for user intent or search engines, leading to weaker conversion rates.
Duplicate & Thin Content Issues:
Product descriptions were often repeated across categories and domains, which caused indexing challenges and diluted search performance.
Technical Limitations:
Crawl inefficiencies, slow load times, and mobile responsiveness issues limited both user experience and rankings.
Fierce Competition:
Competing in the beauty device industry meant going head-to-head with well-established brands targeting high-volume keywords.
Weak Domain Authority:
With low backlink strength, MyChway’s websites lacked the authority necessary to secure top SERP positions for competitive queries.
When MyChway came to us, the challenge wasn’t just about improving one website — it was about managing their global presence across four different domains, including mychway.com and mychway.shop. Each domain catered to a different market, but the underlying issues were the same: limited organic reach, underperforming product pages, and difficulty competing against established players in the beauty machine space.
Our responsibility was to treat this as a holistic SEO project, not just a series of technical fixes. The goal was to create a unified strategy that could:
It wasn’t about chasing vanity metrics — it was about creating long-term growth that translated directly into sales, leads, and brand credibility worldwide.
We began with a comprehensive SEO audit, pulling data from Google Analytics and Search Console. From there, we:
Duplicate Content Fixes:
Cleaned up thin and duplicate product descriptions, making content unique and search-friendly.
Indexing & Crawl Optimization:
Solved crawling issues and improved site architecture, ensuring faster indexing of important pages.
On-Page SEO:
Optimized titles, meta tags, and keywords for product and category pages to align with user intent and improve CTR.
Content Enhancement:
Improved product titles and descriptions for better conversions, while building topic clusters around key product categories.
Technical SEO:
Boosted site speed, enhanced mobile usability, and fixed responsiveness issues to improve user experience.
Internal Linking:
Rebuilt internal links with relevant, keyword-rich anchors to strengthen page authority flow.
Link Building:
Secured high-authority backlinks (DA 60–80) targeting strategic product pages to increase rankings and domain authority.
International SEO:
Implemented best practices across four global domains to avoid overlap and improve localized visibility.
Since putting our myChway website under the management of Digital SEO Land, we've seen a dramatic improvement in our online presence. Their expertise has led to a significant increase in organic traffic and a substantial boost in our search engine rankings. The results speak for themselves: our website visibility has skyrocketed! Digital SEO Land's team is not only highly skilled, but they also offer their services at a reasonable price point. We're thrilled with the partnership and highly recommend Digital SEO Land to any business looking to enhance their organic search presence.
