Orchids International School is one of India’s most respected names in K–12 education. With over 100 branches in 18+ cities, the school offers both CBSE and ICSE curricula, creating a nationwide network of future-ready learners.
But Orchids is more than just academics. Its philosophy blends child-centric learning, hands-on experiences, and modern tech-driven education. Whether it’s through robotics labs, performing arts, or digital classrooms, Orchids prepares students to think critically, act creatively, and lead with compassion.
Despite this powerful offline presence, Orchids was facing a surprising challenge: its online visibility didn’t reflect the scale or value of the brand.
Weak Local Rankings:
Many city and branch pages were buried on page 3–4 of Google, making it hard for parents searching “CBSE schools in Bangalore”, “CBSE schools in Pune”, or “best school in Bannerghatta Road” to find Orchids.
Low-Quality, AI-Generated Content:
A large portion of existing content lacked structure, depth, and locality. This weakened trust signals and reduced conversions on important branch pages.
Technical SEO Issues:
Broken canonical tags, redundant URLs, crawl inefficiencies, and slow-loading pages created major roadblocks for both rankings and user experience.
Poor Internal Linking Flow:
City pages weren’t connected properly to branch pages, and academic pages lived in isolation. This led to weak authority flow and poor discoverability.
Under-Optimised Academic Pages:
High-value academic guides (NCERT, maths, grammar) were unstructured and not aligned with search intent, causing them to miss out on significant traffic potential.
Misaligned Search Visibility vs Brand Scale:
Despite having 100+ branches and a strong offline reputation, the website wasn’t appearing for key high-intent education searches, resulting in lost admissions opportunities.
We began our engagement in January 2025, with a plan to fully rework SEO across both commercial and academic content. Over the next 7 months, our goal was to:
We weren’t just looking to improve rankings. We were here to help Orchids convert search visibility into qualified admissions traffic.
To untangle the complexity of a large multi-location website, we took a hub-and-spoke strategy:
1. City Pages = Hubs
These served as anchor pages for each metro, such as “CBSE Schools in Mumbai” or “Best Schools in Bangalore”. They listed all Orchids branches in the city and captured broad-intent searches.
2. Branch Pages = Spokes
Each branch had its own dedicated page — these were crucial for conversions. Parents often search “school near me” or “best CBSE school in Yelahanka” — and these were the pages that needed to rank.
3. Academic Pages = Authority Builders
Orchids already had tons of valuable content — NCERT guides, math topics, grammar lessons. But they were buried in a bad structure and missing search-friendly formatting. We gave them a complete revamp.
As we analyzed their website, we found many issues that were affecting their online sales. Our relentless approach allowed us to navigate challenges easily and deliver a website that exceeded their expectations.
Content Rewrite (from Scratch):
We rewrote every city and branch page using fresh keyword research. No more generic AI content — we created unique headers, meta tags, FAQs, and localized copy tailored to each city or neighborhood.
Deep Keyword Gap Analysis:
Using SEMrush and SEO Ranking tools, we identified what Orchids’ competitors were ranking for—and built a keyword-targeting system that filled those gaps, city by city and topic by topic.
Internal Linking & UX Structure:
We mapped clean internal linking flows: City pages → Branch pages; Branch pages → Academic content; Academic pages → Related guides. This helped both Google crawlers and users navigate better — reducing bounce rates and boosting page sessions.
Technical SEO Fixes:
We resolved enterprise-level SEO issues like: Broken canonical tags, Redundant URLs, Slow loading times, Weak schema structure, and Mobile usability fixes. Everything was tracked using Google Search Console and other SEO tools and pushed into continuous improvement loops.
Backlink Strategy:
We earned and built links from: Education blogs, Parenting forums, Local media, and event listings. The goal was not just rankings, but authority.
