Smartlead.ai is a powerful cold email outreach and automation platform built to help businesses scale their outbound efforts. It enables users to manage multiple inboxes, personalize campaigns, and track performance with in-depth analytics.With advanced features like A/B testing, smart workflows, and email warm-up tools, Smartlead.ai serves sales teams, marketers, and growth-focused entrepreneurs looking to drive conversions through scalable outreach.
Despite having a feature-rich product, the brand struggled to gain organic visibility in a highly competitive SaaS landscape.
Low visibility in competitive SERPs:
Their core contents, especially blog pages, tool pages, and email template pages, weren’t ranking for relevant, high-intent search terms, which significantly limited organic traffic.
Misalignment between content and user search intent:
Although their website had strong content, it didn’t fully align with what users were searching for. This gap was a barrier to better rankings and quality traffic.
The project involved a full-funnel SEO revamp designed to increase Smartlead.ai’s presence. The scope included:
As Digital SEO Land partnered with Smartlead.ai, we began with a full audit of their content and technical SEO. We found gaps in high-traffic pages and uncovered untapped keyword opportunities.
Our process included detailed site audits, intent-based keyword research, topic clustering, and stronger internal links. We focused on optimizing pillar pages first, then built a steady backlink plan.
The strategy moved from fixing technical issues to refining content and strengthening authority.
SEO Metadata Optimization:
We refined titles, meta descriptions, and header tags across Smartlead’s core pages to improve CTR and keyword relevance.
Content Alignment:
Strategic content suggestions were made for pillar pages (like the homepage, product features, and blogs) to match user search intent.
Technical SEO Improvements:
Internal linking was strengthened, and topic clusters were created to improve site structure and crawlability.
Content Optimization:
High-impact blog posts, tool pages, and email template pages were enhanced for relevance and discoverability.
Link Building:
A focused outreach campaign secured 30 high-authority backlinks, helping boost Smartlead’s domain credibility and organic visibility.
We had the opportunity to work with Digital SEO and their core partner, Sudipto, throughout 2024, and the experience has been outstanding. Their team demonstrated deep expertise, strategic thinking, and a data-driven approach that significantly strengthened our organic presence. Digital SEO and Sudipto have been exceptional partners — proactive, transparent, and fully committed to driving results.
