Author Archives: Rintu Biswas
Top 10 Content Marketing Strategies for Ecommerce to Drive Consistent ROI
Running a successful e-commerce business is all about winning the hearts of customers. Your business will automatically fall behind if you are not serious about creating a cross-channel content marketing strategy. After all, you want to engage as many shoppers as possible. With an effective ecommerce content marketing strategy you can address their specific needs. …
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Content Marketing Strategies to Build Powerful Inbound Links
Link building is essential for enhancing your website’s visibility and credibility. By acquiring a higher quantity and quality of inbound links, you can attract more referral traffic, boost your domain authority, and improve your search engine rankings. This strategy helps establish trust and authority within your industry, driving valuable organic traffic to your site. While …
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Top 11 Middle of Funnel Marketing Strategies: Nurture Leads for Higher Conversions
As a marketer, it is frustrating to see that conversions are stagnant even after generating website traffic. The culprit might be a weak marketing funnel. The marketing funnel is a critical framework that visualizes the customer journey through distinct funnel stages. These customer journey stages include awareness, interest, consideration, and decision. So what exactly is …
What is a Negative SEO Attack & How to Keep Your Website Safe
You have poured your heart and soul into crafting content and building a solid online presence. And the result? Your search engine ranking is nowhere near where it should be. Chances are high that you are under a negative SEO attack. No wonder it is an unsettling experience for you. Negative SEO is nothing but …
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How to Use Internal Linking to Create Topic Clusters
Do you have a website featuring great content, but visitors just cannot find what they are looking for? Possibly, this could be the same with search engines. That’s where topic clusters and internal linking come in! These are the must-have tools you need in your arsenal to organize your content effectively. What topic clusters do …
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Keyword Clusters: Smart SEO Content Strategy in 2025 and Beyond
The engineering team at Google has been concentrating on natural language processing and developing a better grasp of how on-page information interacts over the past few years. Synonyms are interpreted by Google thanks to neural matching. In addition, BERT assists Google in deciphering challenging prepositions. But despite Google being wiser, many site owners still optimize …
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How to Maintain Your Website SEO in 2025 – 12 Practical Steps
Keeping your website ranking high in search results can feel like chasing a moving target. New algorithms updates, user trends, and technical tweaks constantly emerge, making it tough to stay ahead of the curve. Think of it like this, you are working on a website day and night to get it to rank higher. And …
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Top 10 ChatGPT Alternatives in 2025 (Category Wise) – Free & Paid
The world of AI is revolutionizing how we work. Generative AI tools like ChatGPT are pushing boundaries in creative writing, code generation, and even visual content creation. From crafting compelling stories to writing lines of code, ChatGPT’s capabilities are impressive. But what if you need to go beyond generic content creation and need to achieve …
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What is Answer Engine Optimization (AEO)?
For years, search engine optimizers have been familiar with the term keyword research and using the identified keywords in the article to make it rank. While keywords remain a foundational aspect of SEO, the current state of SEO lies in understanding user intent and building topical authority with high-quality content – a concept known as …
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