Imagine waking up one morning, checking your website analytics tools, and seeing a sudden drop in website traffic. Panic kicks in. What went wrong? Was it a Google algorithm update impact, a technical SEO issue, or something else entirely? While fluctuations in organic search performance are normal, a significant website traffic loss means something needs …
Continue reading “How to Recover from an Organic Traffic Drop: What to Check and Actions to Take”
As a website owner, you must be aware of the importance of ranking on the first page of search engines. You might have also heard that link building is crucial to rank higher on search engines. However, building quality backlinks takes a lot of effort and time. It can be an extremely challenging and time-consuming …
Continue reading “What is Topical Authority in SEO and How to Build It”
As a marketer, it is frustrating to see that conversions are stagnant even after generating website traffic. The culprit might be a weak marketing funnel. The marketing funnel is a critical framework that visualizes the customer journey through distinct funnel stages. These customer journey stages include awareness, interest, consideration, and decision. So what exactly is …
Do you have a website featuring great content, but visitors just cannot find what they are looking for? Possibly, this could be the same with search engines. That’s where topic clusters and internal linking come in! These are the must-have tools you need in your arsenal to organize your content effectively. What topic clusters do …
Continue reading “How to Use Internal Linking to Create Topic Clusters”
