Brizy is a website builder platform available both as a WordPress plugin and a cloud-based solution. The product is built for ease of use, allowing users to create websites without coding knowledge, design experience, or deep web development skills. Brizy serves a wide range of users, including small businesses, agencies, and hosting providers, making it a strong player in the global SaaS market.
Low visibility for non-branded search terms:
Brizy wanted to grow beyond branded traffic and attract users actively searching for product-led keywords such as website builder solutions, WordPress theme builders, and white label website builder tools.
Unoptimised landing pages:
Important pages were not fully optimised for search performance. This limited Brizy’s ability to rank for relevant, high-intent keywords in a competitive SaaS market.
Missing SEO fundamentals:
The initial website review showed gaps in metadata, keyword optimisation, URL setup, and SEO-focused content improvements that were affecting overall visibility.
Highly competitive niche:
Brizy operates in a crowded SaaS category where multiple strong brands compete for the same search demand. Ranking for valuable product-related terms required a sharper and more structured SEO strategy.
Website migration risk:
At the same time, Brizy was moving through the critical process of website migration to a new domain. This added pressure to protect existing visibility while also improving rankings and traffic.
Need to improve conversions through the new website:
Along with traffic growth, Brizy also wanted to identify ways to drive better conversions through the newly migrated website.
The scope of work focused on helping Brizy improve non-branded organic visibility, strengthen keyword rankings, and increase traffic from users actively searching for relevant website builder solutions. DSL worked across on-page SEO, content optimisation, technical SEO, keyword research, URL mapping, and link building to create a stronger search foundation.
The project also included supporting SEO best practices during website migration, identifying content opportunities around high-demand search queries, improving page relevance through keyword alignment, and building a stronger semantic and backlink structure that could support both ranking growth and future conversion gains.
DSL developed the SEO strategy for the quarter around Brizy’s business goals, target niche, and core product keywords. Since the website already had a clean user interface, responsive design, and fast page loading speed, the team was able to move quickly into higher-level SEO improvements instead of spending time on basic site quality fixes.
The work started with an initial SEO check-up to identify key improvement areas. From there, DSL created a structured SEO roadmap based on best practices, set monthly planning priorities, and worked with weekly execution goals. The overall approach combined on-page optimisation, content marketing, link building, and technical SEO to build stronger non-branded search performance.
Initial SEO analysis:
We began by reviewing Brizy’s existing website setup to identify opportunities for growth. The audit highlighted missing metadata, weak keyword optimisation, URL issues, and areas where content could be improved for SEO.
Keyword research and target URL mapping:
We first identified Brizy’s main product keywords and mapped them to the most relevant pages. Key terms included:
We also researched keyword variations and related topics that could expand Brizy’s visibility across both commercial and informational search intent.
Search-driven content opportunities:
To support rankings beyond direct product terms, we researched topic demand and identified relevant content opportunities. One example was “How to Design a Landing Page,” which aligned closely with Brizy’s products and audience needs. We then created keyword-optimised content around relevant queries to help Brizy start ranking for those searches.
On-page SEO and content restructuring:
Based on the roadmap, we improved on-page SEO across important pages, restructured content where needed, and used Google Search Console data to identify low-hanging keyword opportunities that could bring quicker gains.
Site-wide structured data implementation:
We implemented site-wide structured data to strengthen the site’s SEO foundation and improve how search engines understood Brizy’s pages.
Semantic SEO structure development:
We created a semantic structure by researching industry-specific topics and building supporting content around them. This included publishing blogs and articles focused on themes such as website builder, white-label reseller, and WordPress theme builder.
Link building campaign:
Through competitor research, we identified clear gaps in Brizy’s backlink profile. We then ran a focused outreach campaign to acquire highly relevant backlinks and distributed content designed to earn contextual links from suitable sources.
Technical SEO improvements:
We fixed redirect loops, resolved broken links, and restructured URLs for target pages. These technical changes helped improve crawlability, page clarity, and the overall SEO strength of the site.
SEO migration support:
Since Brizy was migrating to a new domain, we also helped align the work with SEO best practices so the website could protect and build search performance during the transition.
“We’ve been working with Digital SEO Land for our SEO for the past 2 years now, and I can honestly say that it’s been one of the best decisions we’ve made. We’ve seen around a 150% increase in organic traffic, achieved first page rankings for important keywords, and this led to a 70% increase in inbound leads. What I really appreciate most is their transparency, clear communication, and commitment to delivering real measurable results.”
