Over the last three years, our client, a leading automotive service provider, experienced a remarkable growth in monthly organic search traffic, achieving a total growth of 610%.
In this case study we have outlined and discussed in detail, how our digital marketing strategies contributed to this significant improvement and more.
About the Client
Our client is a premier car repair service provider located in a major metropolitan area in the United Arab Emirates. They specialize in servicing luxury car brands such as Mercedes, Audi, BMW, and more. Known for their expertise and high-quality service, they are a trusted name for luxury vehicle owners in the region.
The Challenge
Despite their good reputation in the UAE market, the company faced challenges in attracting new customers through organic search. Their website wasn’t ranking well for relevant keywords, leading to low online visibility and limited website traffic. Potential customers looking for luxury car repair services were not finding them online.
Even though the client provided the best luxury car repair services in the UAE, their challenge lay in building the top of the marketing funnel by creating brand awareness to attract new customers.
Goals
The primary goal of the client was to significantly increase organic website traffic and become more visible in front of their potential customers searching for luxury car repair services in Dubai and other UAE emirates. They aimed to establish themselves as the top repair shop for luxury vehicles in the region.
How We helped them Achieve their Goal with our Solutions
To help the client achieve their goal, below is the step-by-step SEO strategy that we implemented for them.
1. SEO Audit and Competitor Analysis
We conducted a thorough SEO audit to identify areas for improvement and performed competitor analysis to uncover gaps and opportunities. This helped us understand what competitors were doing well and where the client website could outperform them.
2. Keyword Research and On-Page Optimization
We identified relevant keywords with high search volume and low competition. By optimizing website content, including title tags, meta descriptions, and headings, we ensured these keywords were naturally incorporated. This made it easier for search engines to understand the site’s relevance to user queries.
We targeted over 400 new keywords to broaden the website’s search visibility.
3. Content Marketing
We developed informative and engaging content around car repair services for luxury vehicles. This included blog posts on specific repair issues, maintenance tips for different car brands, and the benefits of using genuine parts. Regularly publishing fresh content helped keep the website up-to-date and engaging for visitors.
We created 187+ blogs, providing valuable insights and engaging content for users.
4. High-Quality Link Building
We secured backlinks from reputable websites in the automotive industry. This activity involved guest posting on industry blogs and acquiring links through strategic content marketing. High-quality backlinks boosted the website’s authority and credibility.
From April 2021 to May 2024, the client website backlink profile grew from 1,279 links to around 40K links, which significantly enhanced their search rankings and domain authority.
5. Internal Linking
We created a robust internal linking structure to ensure visitors could easily navigate relevant content and services. Strategic internal links guided users to related blog posts, service pages, and contact forms, enhancing the overall user experience.
We created over 220+ child pages to offer niche-based solutions, along with enhancing the internal linking structure to create intent based page clusters.
6. Technical SEO
We optimized technical aspects of the website, such as improving loading speed, ensuring mobile-friendliness, creating a sitemap, and implementing structured data. These improvements enhanced the site’s crawlability, indexability, and user experience.
7. Landing Pages and Service Pages:
We created 190+ commercial landing pages for 7 different locations to target local search queries effectively.
We also developed 30+ new service pages to cover a broader range of services offered by the company.
The Result
Our comprehensive SEO strategy yielded significant results for the client in just three years:
Total Website Clicks Grew Significantly:
From the first quarter of 2023 to the first quarter of 2024 the client website saw an incremental growth in clicks by a staggering 82%. With an average quarter on quarter click growth by 17.5%.
The increase in organic traffic was substantial, leading to more potential customers visiting the website. This gave the company a widened funnel at the top funnel brand awareness stage resulting in a huge pool of prospects (ready to become customers).
Significant Organic Search Traffic Growth:
From 2021 to 2024, the client’s monthly organic search traffic went from 1.4K to 10.2K per month.
This represents a traffic growth percentage of approximately 610% over three years.
Improved Backlink Profile:
In April 2021, the client website had 1,279 backlinks and by May 2024, this number had grown to 40K Links.
This substantial growth in backlinks significantly enhanced their search engine ranking and domain authority.
Their website DA went from 16 to 36 in this period.
Improved Rankings:
The website now ranks higher on search engine results pages (SERPs) for key terms related to luxury car repair services in Dubai and the UAE.
Increased Qualified Leads:
The rise in organic traffic translated to a higher number of qualified leads and increased business for the company.
A Peek into our Future Collaborations
We are committed to continuously enhancing the client’s online presence. Our ongoing collaboration will focus on:
- Maintaining keyword rankings and further increasing organic traffic.
- Developing fresh content that addresses user needs and search trends.
With close collaborations and strategic future planning, we will ensure the company remains the leading choice for luxury car repair services in the UAE.
Reap Similar Benefits for Your Business Too:
Imagine the possibilities if your business could achieve similar growth. With our tailored digital marketing solutions, we can help you reach new heights.
Let’s start a conversation about how we can drive remarkable results for your business.
