As SEO experts, we live and breathe Google Sheets. But let’s be real – it can get pretty boring sometimes. Just when you think you’ve seen it all, a new formula or add-on shows up, making our spreadsheet work exciting again and reminding us why we love this tool.
To keep that spark alive, we’ve rounded up 9 SEO add-ons for Google Sheets that’ll make your data management a breeze and maybe even fun.
So let’s get to it.
How to add an Add-On in Google Sheets:
Let’s be clear in the beginning that we are not talking about “Microsoft Excel” here, google sheets is the tool you use on your browser that looks like excel but is better.
If you are new to google sheets or have never known how you can add Add Ons in Google Sheets, then the below steps are for you.
Follow the steps to understand how to get add ons in Google sheets:
If you already know about this then you can just skip this section and start exploring the 9 SEO Add Ons for Google Sheets.
Step 1: Open a blank page on the google sheet
Step 2: Hover over to the header section where you will find an option “Extension”. Click on that and it will expand into an option menu.
Step 3: The first option in this menu would be “Add-Ons”.
Step 4: Hover on that option and you will find more options like “Get Add-Ons” and “Manage Add-Ons”.
Step 5: Now click on “Get add-ons” and a pop up window like the image below will open. From here you can search for the add-ons you want to use.
9 Best SEO Add-Ons for Google Sheets
The tools listed in this section are exclusively for SEO professionals who are responsible for managing websites and keeping them optimized for search engines. Explore all the tools listed below and figure out which one fits best for your use case.
1. Search Analytics for Sheets
Search Analytics for Sheets integrates Google Sheets with Google Search Console, bringing in critical SEO data like clicks, impressions, average position, and CTR. The tool allows up to 25,000 search analytics rows per request in the free version, beyond that the add-on charges a subscription fee for more rows or unlimited rows.
Add-on Functionality:
This tool allows you to bypass the 1,000-row limit of the web app, fetching up to 50,000 rows of data. With automated data backups and custom reports, you can get a comprehensive view of your search performance.
Benefits for SEO Professionals:
Imagine effortlessly tracking your keyword rankings and analyzing search performance—all within Google Sheets. SEOs can use this add-on to dig deep into search data, identify trends, and refine content strategies to boost their rankings and visibility.
It’s like having a direct line to Google’s search data right in your spreadsheets, saving you time and giving you the insights you need to stay ahead of the competition.
2. Google Analytics
The Google Analytics add-on imports your website’s analytics data directly into Google Sheets. This add-on only works when the email you are using to login to the sheets should also be connected with a Google Analytics account from where the tool will extract the data.
Add-on Funcationality:
With this tool, you can create custom dashboards, automate reports, and derive key metrics from your Google Analytics data. It enables seamless blending of analytics data with other data sources in your spreadsheets.
Benefits for SEO Professionals:
For SEOs, this add-on is a game-changer. It streamlines the process of monitoring website performance, allowing you to access and analyze key metrics such as traffic, user behavior, and conversion rates—all in one place.
With this data at your fingertips, you can make informed decisions through comprehensive reports, identify opportunities for improvement, and fine-tune your strategies to boost your overall website performance.
3. Supermetrics
Supermetrics is your one-stop-shop for connecting multiple data sources—like Google Search Console, Google Trends Google Analytics, SEMrush, Moz, and Ahrefs—directly to Google Sheets.
Add-on Functionality:
This add-on consolidates data from various platforms into a single Google Sheet, making it easy to create detailed reports, custom dashboards, and automated data refreshes.
Benefits for SEO Professionals:
Supermetrics saves you the hassle of juggling multiple tools and datasets. With a centralized data collection system, it allows SEOs to focus on in-depth analysis and strategic planning.
With all your SEO data in one place, you can track performance across channels, measure the effectiveness of your campaigns, and make data-driven decisions to drive growth. You can also schedule data collection and email reports from your dashboards.
4. RankTank
RankTank is a powerful tool for real-time keyword rank tracking.
Add-on Funcationality:
It tracks keyword rankings for both desktop and mobile SERPs, providing options to filter by language and monitor local SERPs and ad positions.
Benefits for SEO Professionals:
With RankTank, you can stay on top of your keyword performance in real-time. This means you can quickly respond to changes in search engine rankings, making timely adjustments to your SEO strategies.
The detailed insights offered by RankTank help you maintain competitive positioning and maximize your site’s visibility in search results.
5. Moz API for Sheets
Moz API for Sheets integrates Moz’s SEO data into Google Sheets for advanced analysis.
Add-on Functionality:
Pull in essential SEO metrics like domain authority, page authority, and backlink data directly into your spreadsheets. Conduct detailed backlink analysis and monitor your domain health effortlessly.
Benefits for SEO Professionals:
Moz API for Sheets provides SEOs with the data needed to enhance link-building strategies and understand their backlink profiles better.
Analyze these metrics to identify opportunities to improve your site’s authority, optimize your link-building efforts, and ultimately boost your search engine rankings.
6. Majestic
Majestic brings its extensive backlink data directly into Google Sheets.
Add-on Functionality:
Analyze backlink profiles, identify link-building opportunities, and monitor the effectiveness of your SEO strategies with comprehensive backlink data.
Benefits for SEO Professionals:
Majestic is a must-have for any SEO looking to dive deep into backlink analysis. With its robust dataset, you can uncover valuable insights into your backlink profile, discover new link-building opportunities, and enhance your site’s authority and ranking potential.
It’s like having a magnifying glass for your backlinks, helping you understand and improve your site’s link profile.
7. Text Analysis by Monkey Learn
Text Analysis by Monkey Learn offers advanced content analyzing capabilities like sentiment analysis, intent analysis and more.
Add-on Functionality:
This add-on is used widely to analyze and understand sentiment of your website content. For example, you can use this tool to analyze the sentiment of the comments your audience has for your new ecommerce product. The tool can also be used to analyze the intent of a piece of content published by a competitor.
Benefits for SEO Professionals:
This add-on helps SEOs refine their content strategies by providing a deeper understanding of audience sentiment and keyword relevance.
Use these insights to create more engaging and effective content that resonates with your audience and performs better in search results.
8. Keyword Research (By Digital Mozarts)
Keyword Research by Digital Mozarts helps generate keyword ideas and related topics.
Add-on Functionality:
Create new worksheets with templates for multiplying and concatenating keywords, generating dozens of new keyword ideas based on Google suggestions.
Benefits for SEO Professionals:
SEOs can quickly discover new keyword opportunities with this tool. By expanding your keyword lists and enhancing your content planning, make sure that your content always meets search demand and intent to attract more organic traffic.
9. SEOmonitor
SEOmonitor provides a comprehensive suite of tools for keyword tracking and SEO performance analysis. This tool is designed for seo agencies for them to keep all website data in one place. WIth the help of API integration, users can directly import their tool data into a Google Sheet.
Add-on Functionality:
Tracks keyword rankings, search positions, competitor analysis, SEO forecast, Content audit, SEO research and many more.
Benefits for SEO Professionals:
With the add-on you can gain valuable insights into your keyword performance and SEO vitals. Moreover you can create interactive dashboards, graphical charts in order to organize and report your website data all in one place.
Wrap Up
These Google Sheets add-ons are game-changers for SEO pros. They turn boring spreadsheets into powerful SEO tools, helping you dig deeper into data and spot trends you might’ve missed.
But remember, they’re just tools – your brain is still the real MVP. As SEO keeps evolving, so will add-ons like these. Stay curious, keep experimenting, and use tools like these to tell better stories with your data.
