Smartlead.ai, a leading provider of email outreach and automation software, partnered with Digital SEO Land in July 2023, with a clear mission: to boost their organic traffic, enhance their online visibility, and solidify their domain authority.
Despite offering a robust product, Smartlead.ai struggled to gain the traction they needed at the top of the marketing funnel. Over the next twelve months, we worked closely with Smartlead.ai to turn these challenges into opportunities, driving remarkable growth.
In one year, smartlead.ai saw a whopping 141% increase in overall website traffic, 167% surge in organic traffic to their blog and email template pages, alongside a fourfold increase in month-on-month traffic.
Let’s take a closer look at these metrics, and strategies that drove this much growth in one year.
Who is Smartlead.ai?
Smartlead.ai is an advanced cold email outreach and automation platform designed to simplify and scale email marketing campaigns. The company offers businesses the ability to manage multiple email accounts, automate personalized outreach, and track performance with detailed analytics.
With tools for A/B testing, custom workflows, and warm-up features, Smartlead.ai helps sales teams, marketers, and entrepreneurs aiming to increase their reach and drive conversions through efficient, data-driven email marketing strategies.
Challenges and Solutions
When Smartlead.ai partnered with us, one of their primary challenges was ranking higher in search engine results for key search terms related to their blog pages, email template pages, and tool pages and driving traffic at the top of the marketing funnel.
Despite having valuable content, they struggled to achieve visibility for competitive keywords, which limited their ability to attract organic traffic and potential leads.
Challenge 1: Ranking in Competitive SERPs
Smartlead.ai faced intense competition in the SERPs for critical search terms. Many of their pages were not ranking as high as they needed to be, which directly impacted their ability to generate organic traffic.
Solution:
Our strategy focused on rigorous on-page SEO optimization, including refining SEO titles, meta descriptions, and keyword alignment across more than 200 pages.
We also implemented topic clustering and internal linking strategies to enhance site structure and relevance. As a result, we saw a significant improvement in rankings for their targeted search terms.
Challenge 2: Enhancing Content Alignment with User Intent
Even with strong content, Smartlead.ai’s pages needed better alignment with user intent and targeted keywords. This gap was a barrier to achieving higher rankings and driving more qualified traffic.
Solution:
We provided strategic content suggestions, especially for high-impact pillar pages like the homepage and product/feature pages along with blog pages. By ensuring these pages were optimized for both search engines and user intent, we helped Smartlead.ai capture more relevant traffic and improve their visibility in SERPs.
Our strategic approach to cope up with the challenges and drive significant growth
We began by implementing a comprehensive SEO strategy that focused on three core areas: on-page optimization, content enhancement, and strategic link building.
1. On-Page SEO Optimization:
Our first step was a detailed audit of their website, including blog posts, email templates, tool pages and core pillar pages. We refined SEO titles, meta descriptions, and content, all based on meticulous keyword research.
Additionally, we improved internal linking and developed topic clusters to enhance site structure and user experience.
2. Content Optimization:
Recognizing the importance of content in driving organic traffic, we provided strategic content suggestions for pillar pages, such as the homepage and product/feature pages.
Along with that we also optimized content for 200+ blog pages, email template pages and tool pages. The goal was to ensure these pages aligned with user intent and SEO optimized thereby improving their performance in search engine results.
3. Quality Link Building:
To boost Smartlead.ai’s SERP ranking and domain authority, we targeted high-authority domains for backlinks. Over the year, we successfully secured 30 high-quality backlinks that not only enhanced domain authority but also drove significant referral traffic, improving their page rankings.
The Results seen by Smartlead.ai
The impact of our efforts was clear and measurable. Within one year of our engagement, Smartlead.ai experienced a 141% increase in overall website traffic.
Traffic Growth:
Between July 2023 and December 2023, Smartlead.ai’s website traffic stood at 80K. In the following six months, from January 2024 to June 2024, traffic surged to 193K—a staggering 141% increase.
Page-Specific Performance:
Our SEO and content optimization efforts for blog and email template pages also delivered impressive results.
Blog page traffic grew by 167%, from 27K in the first six months to 72K in the next six. Similarly, email template pages saw a 129% increase, growing from 7K to 16K over the same period.
Month-on-Month Growth:
The average month-on-month traffic growth was 14%, with significant spikes in October 2023 (+20.7%), November 2023 (+20%), and January 2024 (+59.4%).
Link Building Success:
The 30 high-authority backlinks played a critical role in increasing Smartlead.ai’s domain authority, contributing to improved SERP rankings for targeted search terms and overall visibility.
Wrap Up
The collaboration between Smartlead.ai and Digital SEO Land demonstrates the transformative power of a well-executed SEO and content strategy.
Over the course of a year, we helped Smartlead.ai achieve a significant increase in organic traffic, enhanced their domain authority, and improved the performance of key pages. The 141.3% increase in traffic is a testament to the effectiveness of our approach, positioning Smartlead.ai for continued success in a competitive market.
Moving forward, Smartlead.ai is not only better equipped to attract and engage potential leads but also well-positioned to scale its growth even further.
Is Your SaaS Business Ready for Exponential Growth?
You’ve seen how our SEO strategy delivered a 141% increase in traffic for smartlead.ai. Now, imagine what the right SEO and content strategy could do for your SaaS business.
As a SaaS founder, SEO manager, or marketing leader, you understand the value of visibility and traffic in driving success. With a customized approach designed specifically for SaaS companies, we can help you tap into new opportunities, attract high-quality leads, and elevate your digital presence.
Don’t Let Growth Opportunities Pass You By
Get in touch with us to explore how we can tailor our proven SEO strategies to unlock your business’s full potential.
