How to Run a Competitor’s Backlink Analysis: A Comprehensive Guide

How to run competitor's backlink analysis

Do you want to outrank your competitors on Google?

Link gap analysis – commonly known as competitor backlink analysis – is a process to identify your competitor’s backlink profile. Therefore, utilising it can help your site gain an edge.

Links are necessary if you want higher rankings since progressing with them is almost only possible. However, the challenge here is getting quality links, as they are challenging to earn.

By utilising intelligence and data, we can pinpoint sources that provide us with quality links that are reasonably straightforward to acquire. Link building is regarded as the ideal SEO investment.

Several competitor backlink analysis tools nowadays can help you conduct your audit and show you results quickly. In addition, accumulating backlinks can help increase organic keyword rankings. Nonetheless, the question remains: what exactly are those competitor backlinks?

With this comprehensive guide, you can learn how to analyse your competitor’s backlinks and obtain an edge in SERPs. Understand everything from link velocity & metrics to anchor text & link types, and gain insights into your competitors’ strategies.

Discover Your Competitor’s Backlinking Secrets & Outrank Them!

The Importance of Competitor Backlink Analysis

Backlink analysis helps you understand the backlinking strategies of your competitors so that you can improve your own. In addition, it provides a good insight into acquiring more links and ensuring they are of the highest quality.

This will ensure better visibility for your website and a better return on investment in SEO efforts. Here are some reasons why you should check competitor analysis:

Gaining insights into competitors’ strategies

Through an analysis of backlinks from your competitors, you can locate potential sources for your backlinks and gain insights into the highest quality sources out there.

This allows you to target these sources for better results effectively.

Identifying new backlink sources

It’s essential to analyse the quality of your competitors’ backlinks and assess which ones bring in more traffic and provide more value. Evaluating their links will help you understand what strategies work best in your industry.

Knowing your rival’s assets and flaws will help you decide which areas to focus on for link building. This will ensure that your efforts are practical and can get you the desired results.

Enhancing your backlink profile

Constructing a link-building strategy requires utilising your strengths and improving weaknesses. With this in mind, you can create an effective plan to reach your desired goal.

Essential Competitor Backlink Analysis Tools

Here are a list of best competitor backlink analysis tool that can help your business rank better:


Ahrefs is an SEO powerhouse with a reputation as one of the most reliable tools for online marketers and website owners. The tool has several key features that make it ideal for competitor backlink analysis. Some of the critical features are stated below:
  • The tool provides incredibly detailed and valuable data on the quality of backlinks, such as Domain and URL Ratings. This can help you better understand your competitors’ backlinks and identify potential sources for your link-building strategy.
  • Ahrefs is widely known for possessing the most extensive backlink database available online.
  • Ahrefs presents a top-notch tool to evaluate the backlink profiles of different websites and identify the areas where your link-building efforts should be concentrated.
  • With this functionality, you can pinpoint backlinks shared by your competitors, giving you valuable insight into the web pages linking to multiple industry rivals.


SEMrush is a powerful digital marketing platform widely used to analyze your competitors’ backlinks. With its vast array of backlink analysis features, this tool is an apt choice for optimizing your website’s backlinks. These include:

  • SEMrush helps you to keep an eye on your competitors’ backlink profiles. You gain insights into the number and quality of backlinks and identify their sources. This enables you to stay ahead of your competition in the long run.
  • SEMrush can give you the advantage of discovering new growth opportunities by showing which backlinks your competitors are using. It provides an insight into how to gain an edge over the competition.
  • SEMrush’s link quality score is incredibly helpful in understanding the value of the backlinks pointing to your website. Using this data, you can better prioritize your link-building strategies, concentrating on getting more links with a higher value.
  • SEMrush offers loads of information about your rivals. It can show you their organic traffic, PPC campaigns, and detailed social media visibility. This data can be invaluable to your competitive strategy.

Moz’s Link Explorer

Moz is an industry-leading software provider for digital marketing solutions. With their broad range of tools, you can optimize your website and track your competitors’ backlinks. This can significantly help with improving your online presence. Here are some key features of the Moz Link Explorer tool:

  • Moz has created an index of links by crawling and indexing them. This helps to discover new resources and websites quickly.
  • The well-known search engine optimization tool, Moz, utilizes its algorithm to evaluate the quality of backlinks. Every external link is then rated for its “Link Authority.”
  • Dotbot, an advanced crawler, is based on a machine-learning model. It begins with the most valuable links to comprehend how Google rankings work and compute metrics such as Page Authority and Domain Authority.
  • Moz Link Explorer provides you with a detailed overview of your backlinks, most valuable pages, linking domains, and anchor text – all so you can create superior links and remain competitive online.

How to use Ahrefs for competitor analysis?

Ahrefs offers a fantastic competitor backlink analysis capability that makes it easier to take advantage of fresh possibilities. With its extensive backlinks database, you may quickly determine the calibre & source of connections.

The tool offers an invaluable resource for marketers to gain insight into their competitors’ link-building plans with its historical backlink storage. Through this, it is possible to track the changes made over time and analyze their techniques.

This might be a priceless tool for improving the search engine rankings of your website. Here are steps to use Ahref:

  • Install Ahrefs Site Explorer on your website and utilize the Content Gap feature for maximum performance.
  • List your rivals below so we can provide the keywords for which they are ranked.
  • Click on the ‘Show keywords’ button to view the outcome.

How to use SEMRush for competitor analysis?

Semrush’s Backlink Analytics tool enables you to monitor your opponents’ backlink profiles in more detail. With this resource, you can better understand the situation and make informed decisions.

You can get an in-depth report on any competitor’s backlink profile with a click of a button. Just input the competitor’s website URL and hit analyze to receive information such as Authority Score, number of referring domains, and existing backlinks.

SEMrush helps you to understand your competitors’ backlinking analysis results with the help of informative reports and visualizations. It’s a quick and easy way to get comprehensive insights and optimize your strategies.

How to Use Moz’s Link Explorer for competitor analysis?

Signing up with Moz provides access to Link Explorer. To use Link Explorer, a tool from Moz, you must have an account with the service. It’s open to some, and this setup differs from its predecessor Open Site Explorer. Here are the steps to use Moz Link Explorer:

  • Enter the web address of the website or page you wish to get link information for.
  • Sign up for a Moz account to use Link Explorer and a range of free SEO tools. This will enable you to improve your website’s visibility and search engine rankings.
  • We send a confirmation notification to your email to prevent any unwanted robotic activity. This helps us ensure that the account holder is a person, not an automated program.
  • Enter your URL for an in-depth analysis, plus a lot of other helpful information!

Comparing tools and selecting the best one for your needs

Establishing a solid link-building technique is an essential factor for website optimization. Backlinks can help elevate your search engine rankings, create a trustworthy reputation and drive more visitors to your site.

Several backlink analysis tools in the market can give you the best results for your business. However, doing your own market research before getting a competitor backlink analysis tool is vital.

It is best to consider a link-building strategy after creating unique content on your website. This will provide the necessary foundation for building successful links later on.

How to Check Competitor Backlinks: A Step-by-Step Guide

Regular backlink audits can help you understand the amount and quality of backlinks currently on your website.

This knowledge can improve your SEO and visibility in search engine rankings. Having solid and authoritative backlinks from top-level domains is crucial for the success of any SEO strategy.

If you neglect this essential step, your rankings will suffer, and your website will not perform well in search results. To ensure the success of your analysis, here are some features you should look out for:

Identify Your Top Competitors-

The Organic Research Competitors report provides a complete list of established companies and new entrants. To measure how competitive one domain is compared to another, there is a parameter called the Competition level. This enables you to get an idea of how much competition exists between the two domains. The competition level between you and your rivals is determined by two glaring factors – the number of ranked key phrases they possess and how many overlap yours.

Choose a Backlink Analysis Tool-

various backlink analysis tools exist in the market. However, depending on the type of business, choosing the one that suits your requirements is necessary.

Please do thorough market research on some of the best backlink analysis tools we have provided above and select the one you need.

Analyze Competitors’ Backlink Profiles-

Now that you better understand your backlink situation, it’s time to start looking for areas to improve. A great place to start is by assessing the most successful pages and identifying how to replicate their success.

Identify the types of content that generate the most links from high-value sources to create additional content of this calibre. Keep your eyes peeled for chances to create content other websites might link to. You can contact them so they know your linkable assets and link back to you.

To spread page authority amongst all the pages of your website, add appropriate links to those with fewer links. This can help in boosting the page rankings and improve overall user experience. After getting a quick overview, navigate to the ‘Pages’ section and select ‘Best by incoming links.’

Here, you’ll find pages or articles on your website with the highest number of links along with helpful metrics such as: Understanding the number of referring domains for each page and the Page Authority (PA) can be a great way to measure a page’s success.

This data can provide insights into how well your pages are being received by other websites, which helps you optimize them further. Additionally, every page has a backlink history stored in an SEO tool. This includes information on when the first backlink was acquired and when the profile was last updated.

Regarding do-follow and no-follow links, knowing the exact amount of each is essential. Do-follow links are beneficial for your backlink profile as they pass on link juice, while no-follow links don’t do that.

Find Content Gaps and Link-

Content gaps can emerge on a website for several reasons, but the most common ones are when information you have deleted is linked elsewhere or because the linking website misspelled the link.

Whatever the cause, you must locate and fill any content gaps immediately. The Backlink Gap tool and the Overview report in the Backlink Analytics tool are two practical options for analyzing your backlink profiles. They allow you to measure the performance of 5 different domains simultaneously.

This is because broken links do not increase your pages’ authority or improve user experience. With the best backlink analysis tools, broken links, and content gaps can be located and fixed.

Monitor Competitors’ Backlink Activities Over Time-

Although not required, we strongly urge you to conduct a competition study because it might show potential gaps in the content market. This will provide you with details about the following:
  • Any organisation must understand where the majority of its backlinks come from.
  • Their content might create the most significant number of backlinks.
  • Even with minimal backlinks, AI content frequently performs highly on search engine result pages.
  • Using the information offered above, you can gain a competitive edge when creating your backlinking and content production plans.

Quick Hacks for Finding Competitors’ Backlinks

Examining your competition’s backlinks is a highly effective method for creating a link-building strategy. Here are some quick hacks on how to find competitors’ backlinks:

  1. Use advanced search operators– It’s critical to understand your competitors’ strategies to stay ahead of the pack in your industry. A strong SEO strategy is necessary for high search engine ranks and comprises optimising the target keywords. Compare your competitors’ backlink profiles and theirs to understand who your top rivals are.
  2. Leverage social media monitoring tools– Utilise a backlink checker tool to gain insights into the domains that link to your domain-level competitors. This way, you can better understand how you stack up against them and devise suitable strategies.
  3. Spy on competitors’ guest posting activities– You should start by researching your competitors. Using Spyfy, you can type in your website and click on the ‘Competitors’ tab to get a list of related websites. It’ll then analyse the similarities between these sites and yours and show you the overlapping keywords.
  4. Network with industry influencers– Start exploring industries and industry influencers. This will help you understand the market and will help you build connections for your business growth.

How to Use Competitor Backlink Analysis to Improve Your Link Building

Are you looking for a better way to improve your link-building strategy?

Increase your website’s visibility and search engine ranking with the help of competitor backlink analysis! Learn how to use Competitor backlink analysis as an incredible tool to give you an edge over your competition.

Learn from competitors’ strengths and weaknesses– With this template, you can carefully analyze the link profiles of one or numerous competitors and gain insight into their strategies. This can help you stay ahead of the competition. To effectively evaluate your competition, ensure you include only those directly related to your target keyword. Prioritize high-quality backlinks– Export Your Site’s Backlink Profile Using Ahrefs or Moz. After exporting the backlink data, paste it into the client data tab. Then, carry out the same process for your website. Its easy-to-use interface, detailed insights, and advanced analytics tools let you quickly identify potential link opportunities and create a more powerful link-building plan. Diversify your link-building tactics– To boost your website’s ranking and visibility, varying link-building strategies is essential. This could include guest posts, content syndication, press releases, etc. Taking a multifaceted approach to link building can maximize the impact of your SEO efforts. Create better content to attract more backlinks– Upon completing your competitor backlink analysis, it is essential to derive critical insights and develop a strategy from the findings. Doing so will ensure you understand how to maximize the potential of your website in terms of its visibility and ranking.

When you look at the Competitor Backlink Analysis tab, one of the first things that stand out is how the data is filtered. This first highlights your competitors’ shared links, providing a more comprehensive overview.


As we approach 2023, it is essential to do a competitor backlink analysis to increase your website’s SEO ranking and visibility. Therefore, it is crucial for businesses nowadays to stay ahead of the competition.

With the help of this article, you can easily and quickly figure out what your competitors are up to, evaluate your backlink profile, and capitalize on link-building opportunities to enhance it.

Regularly assessing your competitors’ backlinks is crucial to staying ahead of the game and keeping up with your field’s latest trends and advancements.

To optimise your link-building strategy and accomplish your online goals, it is essential to study and analyse the approaches used by your competitors. This information allows you to design a tailored plan to fit your specific needs and objectives.

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