8 White Hat Link Building Strategies 2023 (Get Best Backlinks)

8 Creative Link Building Strategies (In 2023)

Today you are going to learn 8 white hat link-building strategies for SEO.

(Will Work GREAT in 2023)

These are the same quality link-building techniques that helped me to grow my NEW website’s organic traffic…

By 165.49%.

Link Building Strategies for SEO Ranking

[In 30 Days]

Link Building Services SEO


Try our link building services in India to skyrocket your Google rankings.


I will be honest with you…

White hat link building strategies for SEO in 2023 are a difficult task.

Love it or hate it, you have to build high-quality backlinks in 2023.


Because a while back Googlrevealed that backlinks (quality only) is one of their top 3 ranking factors.


It’s clear that the link-building strategy for 2023 is needed to rank high in Google.

Note: You have to come up with new link building strategies overtime, as competition is increasing day-by-day.

The question is:

How to build backlinks in 2023, without using black hat techniques…

…Which can turn your website become a Google Penguin food.

quality link building techniques

Are you nervous?

You shouldn’t feel nervous 🙂

I’m with you…

Pro Tips: I provide SEO course in Kolkata (Best for SEO beginners).

Keep reading to know the white hat link building tips…


Backlink strategy #1: Select An Evergreen Keyword or Topic

This is key…

(Unfortunately, MOST people ignore)

If you want to build quality backlinks to your website, you need something amazing on your site that will hook people to link to.

The question is how?

First, search for an evergreen keyword or topic in Google.

But wait…

What is An Evergreen Topic?

An evergreen topic is a topic that will be fresh forever.

For example:

If you run a fitness blog, “weight loss” is an evergreen topic.

Just look at the Googlsearch results:

Evergreen topic for SEO Link Building

As you can see in the above screenshot, people are writing about “weight loss” all the time… 

(1 day ago, 3 hours ago, 49 mins ago).


Because it’s an evergreen and demanding topic.

Also according to Google Trends, the keyword “weight loss” is well searched on Google…

…This proves that the topic has very good demand.

Google trends

By the way, the keyword “weight loss” gets over 10K – 100K searches per month.

Google keyword planner tool

You know what:

When you choose an evergreen topic and succeed to rank that content in Google, your blog will be getting traffic for a long time.

This is very important.

Backlink strategy #
2: Turn Your Evergreen Topic Into an Evergreen Content


An evergreen topic is in your hand, what next?

Turn that evergreen topic into an AMAZING and useful content.

How could you know your content is amazing and useful?

Ask yourself the following questions:

  • Is your content long and in-depth than the top 10 ranking articles?
  • Is your content visually stunning than your competitors?
  • Is your content more thorough and up-to-date?
  • Is your content easy to read?
  • Does your content has actionable tips?
  • Does your content satisfy user intent?
  • Is your content better and different?

If all the answers are YES, please smile and jump 🙂


Because you have a great resource in your hand for building backlinks.

Here is an important fact:

Most people think that quality backlinks will naturally come to their evergreen content, as their article is 10x better than the competitors.


Sorry to say, it’s absolutely WRONG!

Though your content is high quality, you can’t sit back and relax.


You have to promote your content to build the top quality backlinks.

In fact:

Google suggests promoting a website to get faster results…

Promote your website for backlinks


Do you have a Casino website? Try our casino SEO services 🙂

Think about for a second:

If you don’t promote your content, how could people know about your amazing content?

If no one knows about your evergreen content, how will they link to it?

Make sense?


Following are few white hat link-building techniques to skyrocket your Googlranking.

[You’ll love these strategies 🙂 ]

Backlink strategy #
3: Steal Your Competitors Quality Backlinks

First, search for your target keyword (weight loss) on Google

search for your target keyword in Google

…and include all the top 10 results in a Googlspreadsheet:

Top Ranking Pages in Google

Next, you have to find out who is linking to these top 10 ranking pages.

Include each URL into a backlink analysis tool (I’m using Moz here)

Inbound Links

As you can see, one of the top-ranking content has thousands of backlinks.

These backlinks are your opportunities.

Now, your job is to build these links (as much as you can) to your evergreen content.


Email Outreach…

You need to send personalized emails to each of those people to let them know about your amazing content.

Here’s an email script you can use:

Hi John,

I was searching the web for some new information about (your topic) and came to this page: (URL)

I noticed that you mentioned (your competitor content title) in your article.

Though the content is good but misses a few more information.

Actually, I have created more thorough and up-to-date content:

(Your evergreen content URL)

The article might make a nice addition to your content.

Keep up the great work!

Best Regards

(Your First Name)

RB Tip: Don’t use this exact email script. You need to personalize this script as much as possible to increase the conversion rate (backlinks).

Backlink strategy #
4: Link Roundup (Effective Link Building Strategy for 2023)

Link roundup is one of the best link-building techniques.


What is a Link Roundup?

Link roundups are daily, weekly, or sometimes monthly blog posts that link to amazing and useful content (your evergreen content).

Here’s an example of a link I built for a client’s blog using this tactic:

Link Round Up Link Building Tips

Your responsibility is to find these easy link-building opportunities and send them an email to suggest your content for their next roundup.

Let me show you the exact process to get these links.

Find Link Roundup Blogs In Your Niche:

Use the following search strings to get the link roundup blogs.

“Keyword” + “link roundup”
“Keyword” + roundup
“Keyword” + “weekly roundup”
“Keyword” + “this week”
“Keyword” + “monthly roundup”

social media marketing + link roundup

Pitch your amazing content:

Here’s an email script you can use:

Hi Robert,

I’m reaching out because I recently published a 4000+ words well-researched content that might be a good fit in your next roundup: (Your evergreen content URL)

Keep posting your amazing roundup 🙂


(Your First Name)

RB Tip: Don’t use this exact email script. You need to personalize this script as much as possible to increase the conversion rate (backlinks).

Backlink strategy #
5: Resource Page Link Building (Step-by-Step Process)

Resource page link building is one of the most POWERFUL ways to build quality backlinks to your website/blog.

But, first what is a resource page?

A resource page is simply a webpage on a website or blog that lists useful links and resources for a particular topic or topics.

Resource page link building is simply the process of getting your website or blog included on the page as one of the useful resources for their readers.


Your first step is to find these resource pages.


Simple Googlsearch…

Use the following search strings in Google.

“Keyword” + inurl:links
“Keyword” + “helpful resources”
“Keyword” + “useful resources”
“Keyword” + “useful links”
“Keyword” + inurl:useful links

For example: If you run a travel blog, use the following search string in Google.

Resource page link building for SEO

And you will get pages like this:


Now, find content on your website that’ll be a good fit for that resource page.

Look carefully, how the blog links out to other resources.

Do they link out to homepages?


Do they link out to a high-quality blog post?

This is a SUPER important step to increase the chance of getting backlinks.

In our travel resource page example, the blog link out to Homepages.


So, in this case, you should reach out to the blog with your homepage.


Here’s an email script you can use:

Hi Robert,

I was searching the web and came across your excellent resource page: [URL]

I just wanted to say that your page helped me a lot…

Our blog also provides high-quality content all the time.

Here is the link [Blog URL].

Also, our blog might make a nice addition to your resource page.

Either way, thanks for the awesome resource page.


(Your First Name)

RB Tip: Don’t use this exact email script. You need to personalize this script as much as possible to increase the conversion rate (backlinks).

Backlink strategy #
6: Broken Link Building Strategy for SEO

Broken Link Building is one of the easiest and effective link building strategies on the planet.

Because you add value to someone’s website or blog by notifying them about the broken link.

Not only that, you are offering a good replacement (Your content) for the dead link.

To begin with the broken link building process you need to install a FREE extension in the GooglChrome browser called:

Check My Links

Check My Links for broken link building


You have to find a few relevant pages with lots of outbound links.

Resource pages should be great for this process.

Feel free to use the above search strings to get a handful of resource pages in your niche.

However, few more tactics can be used to find out more broken link opportunities.

For example:

If you are looking to build white hat backlinks to your fitness related blog post, you can use the following search operator:

Fitness “top articles”

Google Search to find link building opportunities

Then check all the relevant pages if they have any broken link.


This page has a broken link…

Broken links

Now, it’s time for the last step…

Sending the blogger a friendly email…

Here’s an email script that you can use:

Hi John,

I was doing some research online and found the following page: (URL)

I noticed that you linked to a BROKEN LINK from your page.

Here is the broken link (Broken URL)

You should remove the broken link for better user experience.

We have recently published an article on the similar topic: (Your Blog Post URL)

The article might be a good replacement for the dead link.

Kind Regards,

(Your First Name)

RB Tip: Don’t use this exact email script. You need to personalize this script as much as possible to increase the conversion rate (backlinks).

Backlink strategy #
7: Guest Posting: Build Backlinks to Your Amazing Content

Do you want to know my best SEO link-building strategy for 2023?

It’s a guest posting.

Guest blogging is a very simple way to build backlinks.


You can’t do a guest post on random blogs.

You have to be very selective and careful while building backlinks through a guest post.

First, check if the guest blog has decent Domain Authority.

Do they provide a do-follow or no-follow link etc?


Not every link created equal.

Links from the body of the content is MUCH more powerful and effective than an author bio link.

Let’s start with the process.

Your first step is to find guest post opportunities in Google.

If you have a fitness blog, use the following search strings…

Write for us + fitness
Fitness + “guest post”
“Guest post by” fitness
Fitness + submit a guest post

Guest Post Link Building SEO

Once you have a list of quality and relevant blogs, now it’s time for email outreach.

Here’s an email script that you can use:

Hello John,

I am Rintu Biswas, by profession an SEO Executive from the last 8 years.

I would love to contribute a guest post on your blog (blog name)

I’ve already brainstormed a few ideas that I think would really resonate with your readers.

Headline 1:

Headline 2:

Headline 3:

I know you don’t accept guest posts often, but I would be honored if I could contribute to (blog name)

If not, no worries – I won’t stop reading your posts 🙂

Kind Regards,

(Your First Name)

RB Tip: Don’t use this exact email script. You need to personalize this script as much as possible to increase the conversion rate (backlinks).

Backlink strategy #8: 
Thank You Email Whom (blog) You Mentioned in Your Article

The truth is:

You SHOULD link out to other helpful resources to create awesome content.

It will make your content more trustworthy.

If you have already included outbound links to other useful content…


Nice work 🙂


Have you informed those bloggers whom you mentioned in your content?


Sorry to say, It’s a HUGE mistake…


Whenever you mention other blog posts (via outbound links) let them know about it via email outreach.

If you don’t let them know, how will they know about it?

The good thing is:

If they like your content they might share it on social media or can even link to it. 

(If your article is awesome and unique).

A real-life example:

I have published an article about How to rank a new website on Google

…And I have mentioned the SEMrush tool in the article.

SEMrush is one of the best SEO tools

Once I published the article on my blog, I immediately email the SEMrush team to let them know.

I have featured SEMrush in my NEW content

One of their team members replied back to me…

We do appreciate you featuring our tools in your article

Keep in mind:

If your article is NOT up to the mark, big blogs will not reply back to you.

Yes, even if you mentioned them or link to them…

Because big bloggers only want to read outstanding and unique content.

Now it’s Your Turn…

I have just shown you how to build backlinks in 2023…

Now, I want to know from you:

What do you think about my link-building techniques for 2023?


Do you have any advanced link-building strategies for 2023 in mind?

Please share in the comment box…

Want to learn step-by-step link building process? Join my blogging course TODAY!

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