In this post, you are going to learn everything about guest blogging for SEO in 2020.
These are the same guest posting techniques I have used to get backlinks from authority blogs.
What is Guest Blogging in SEO?
|Guest posting is a process of writing or posting article on other blogs [in your same niche]. The goal of guest blogging is to make relationships, getting exposure and of course build sweet backlinks.
I want to clear one simple thing here…
Guest posting is a very time-consuming process. It requires lots of work.
Don’t worry, I will guide you on how to do guest blogging the right way.
Step #1: Find Guest Posting Opportunities
Your first step is to find blogs that accept guest posts.
Here are a few best ways to find blogs for guest posting in 2020:
Tips 1: Use Google Search Operators
Whenever you want to research something online, Google is your best friend.
Say you have a digital marketing website or blog.
To find the best guest blogs use the following search strings…
Write for us + digital marketing
digital marketing + “guest post”
“Guest post by” digital marketing
digital marketing + submit a guest post
digital marketing “submit blog post”
digital marketing “submit a guest post”
allintitle:digital marketing + guest post
Here is an example:
Tips 2: Find local Guest Blogging Opportunities in Google
You have just learned how to find blogs for guest blogging.
But, how to actually find guest posting blogs for local SEO in Google search?
Use the following search operator in Google…
site:uk write for us + digital marketing
site:uk “Guest post by” digital marketing
Here is an example:
As you can see in the screenshot, all the websites are from the .uk domain.
This is super important for local SEO.
Tips 3: Use the Power of Google Reverse Image Search [Pure Gold]
First, find someone in your niche who love to writes guest post on popular blogs.
Neil Patel used to contribute a lot of guest posts in the marketing niche.
You just need to right click on the image [author bio photo] and click on “Search Google for Image”…
You will get a list of blogs he has contributed guest articles…
Tips 4: Find Lists of Blogs That Accept Guest Posts
Few bloggers love to post lists articles for their readers.
100 SEO blogs to read
100 fitness blogs to follow
You can use this technique to find guest posting blogs in one place.
Here is how:
Use the following search strings in Google…
guest posting blogs list
top guest post blogs
guest posting sites 2018
Here is an example:
Step #2: Check Quality of These Guest Posting Blogs
Now that you’ve found lots of guest posting blogs, it’s time for checking the quality of those blogs…
The real fact is this:
You can’t contribute guest articles on random blogs.
Also, don’t focus all your link building strategies on guest blogging alone.
Here is why:
Back in 2014, Matt Cutts said that:
|“If you’re using guest blogging as a way to gain links, you should probably stop.”
It’s clear that you need to guest post on quality blogs only…
Also, your links should look natural, so that Google wouldn’t get angry 🙂
Here are a few points that will help you to pick the quality blogs for guest posting in 2020:
- Check if the guest blog has decent Domain Authority.
- The blog has to be in your niche [or closely related to your blog]
- Do they provide do-follow links?
- Does the blog has strong social media followers
- Does Google indexed the website
If everything seems to be YES…
Then you are ready to move to the next step…
Step #3: Search For Outstanding Topics
The biggest mistake a lot of guest writers make is they choose generic topics for guest blogging.
As your goal is to contribute guest articles on quality blogs, you have to select topics that aren’t too generic.
Let me explain with an example:
A few days ago I got an email from a guest post writer:
As you can see the topics are very much generic and common…
These topics aren’t something that will hook quality blog editors to get excited…
Compare these topics with the below topics:
How to Use LSI Keywords to Make Google and Readers Happy
24 Easy Ways To Lose Weight [Fast!]
How to Rank in Google [Step-by-Step Guide for 2020]
Did you notice something?
These are more in-depth topics for guest blogging than what I have received.
|Note: Quality guest blog editors know that Google panda might penalize their blog if they consistently publish thin articles. Needless to say, 500 words article isn’t in-depth.
Don’t waste your time by reaching out to quality blogs with common topics.
But, how to find in-depth topic ideas?
Here are some techniques:
Tips 1: Use Buzzsumo…
Just enter a seed keyword in the search box…
…And you will get a list of most shared content on social media.
This data shows you how much popular a topic is on social media.
More share = more traffic to your website
|Note: Make sure your topic fits the blog [Where you are going to guest post]! I sometimes receive irrelevant topics for the guest post.
This is very unprofessional and a waste of time.
Tips 2: You can also Analyze People Also Ask Box in Google
Here is how:
Search for your any topic or keyword in Google…
Then scroll down little…
You will get People also ask section:
These are some awesome topics for guest blogging.
Actually, Google is showing you that people also search with these long tail keywords.
Long tail keywords = Guest post topics
Tips 3: Take Help From Google News
Search with some seed keywords in Google news.
These are some amazing and fresh topic ideas for the guest post.
I personally love Google News 🙂
Once you have amazing topics in your hand, move to the next step.
Step #4: Send Your Guest Posting Email [Most People Do It Wrong]
I must mention one thing here…
|Almost 90% of guest post writers do email outreach completely wrong way.
Yes! It’s true…
They send the same copy and paste generic email template to hundreds of bloggers.
Here is an example:
What’s wrong with this email?
The biggest mistake is, the guest post writer mentioned me as “Hey There!”.
The fun fact is:
I have clearly mentioned my name [Rintu Biswas] a few times on my website.
Despite that, the writer didn’t mention my name…
I’m 100% sure he didn’t even try to find my name.
This is a BIG mistake…
If he doesn’t know how to write an email to other bloggers, how will that person write a quality article?
I didn’t reply to the email.
Here is another example:
The email is soooooooooo big that, people will ignore…
Who wants to read a massive guest posting email like this?
You should keep in mind that, popular blogs receive lots of email on daily basis.
If everyone starts sending this type of emails what will they do?
You guess it right…
They will ignore your guest posting email.
So, what’s the solution?
Write short and to the point email…
I have been a fan for a while of your blog [The blog name].
I’m writing to you because I’d love to contribute a guest post for your blog.
I’ve some topics that I think your readers would get a ton of value from:
Here are my few previous works…
Please let me know your feedback.
|Note: You should personalize emails as much as possible to improve the response rate.
Step #5: Write Your Guest Post [In-depth and Useful]
If your pitch is good, most blogs will accept your guest posting proposal.
So, without wasting your time start writing the guest article.
Note: Before writing a single line, you must read the guest posting guidelines of that particular blog [For whom you are writing].
Here are the guest posting guidelines from my blog: http://digitalseoland.com/write-for-us/
Once you read the guidelines start writing accordingly and send your article.
Don’t use keyword rich anchor texts in a guest post. This is against Google guidelines.
Step #6: Promote Your Guest Post Everywhere
Keep in mind that:
No matter how great your content is, you have to promote your content to get the maximum benefits.
If your content is in-depth and highly useful, influencers might mention your data as a source in their content.
[You have to do content marketing for that]
Here is a real-life example:
A while back, I have published a guest post on “JUST Creative” blog.
A data from the article liked by one of the most popular marketers in the world…
Neil Patel [Unbelievable] 🙂
And he used that data in his personal blog:
Awesome achievement for me 🙂
|Note: This happened because I have promoted my content. I teach Step-By-Step Content Marketing techniques in my blogging classes.
Now It’s Your Time
There you have it…
These are my step-by-step guest posting tips for 2020.
So, the main purpose of guest blogging are:
- Provide value [sharing knowledge] to the target audience
- Build relationships with other industry bloggers
- Build White hat backlinks to rank in Google
- More traffic to your website
Please let me know if you have any suggestion or question.
[In the comment box]