Today, you are going to learn the actual advantages of SEO for a website and online business.
In today’s competitive online market, SEO is more important than ever.
(I believe you will like this article)
So, without wasting any time let’s get started…
What is SEO?
Search engine optimization (SEO) is a technique to improve the website’s ranking in Google’s organic search results.
Wow! what a simple definition 🙂
Before jump into the content I want to show you some data:
These data come straight from Google…
…And it proves that SEO is the MOST popular channel to get targeted visitors online.
Let’s see the advantages of SEO for your business and website in 2020…
(#1) SEO is the BEST Traffic Source on the Internet
Just ask yourself a simple question…
If you need any information, where do you search on the internet?
I know, what your answer is 🙂
It’s because almost everyone does the same thing in the world.
That means, MOST of your target customers will search for your services on Google.
And, if your website is ranking in Google’s first page you will get targeted traffic to your website.
The most important thing is:
Google is the most visited website on the planet.
This is a super important point.
(#2) SEO Helps to Build Trust to Your Website:
When people search on Google and find a website at the top of the search results, people will trust that website.
Why is that?
It’s very simple: People trust Google.
If they don’t trust Google, they never search on it.
Now, the simple thing is:
Your business website also needs to rank on Google’s first page.
I’m a Kolkata based SEO expert.
When my potential customers search in Google with “SEO expert in Kolkata”, my website is ranking in Google’s first page…
These people are likely to convert into my paying customers.
This is the power of SEO (Search Engine Optimization).
…And to do that, your website needs a proper SEO strategy.
(#3) SEO Traffic Converts Better Than Any Other Traffic Sources (Facebook):
One of the biggest advantages of SEO is that it work as an inbound marketing channel.
Traditional outbound advertising channels (cold calling, spam emails, and interruptive ads) sometimes irritate people…
Because these channels involve reaching out to consumers without knowing they want to hear from you or not…
On the other hand:
SEO is the process of creating helpful resources and information (your website) and rank those resources so that more people can easily find.
I would like to mention an interesting fact:
In general, organic (FREE) traffic from Google search converts way better than social media (Facebook, Twitter etc.)
(I know, this is controversial)
But, let me explain:
Facebook is NOT a platform for searching for a service or information.
It’s a platform for uploading photos, videos, chat with connections and more.
But, on the other hand:
When you need some information online, you search on Google.
This is the simple reason that SEO traffic converts better than Facebook and other social media channels.
If you want to join a blogging course in Kolkata, you are NOT likely to search on Facebook…
Instead, you will search it on Google (100% sure)…
|Note: This doesn’t mean, you should ignore Facebook or other social media channels. You can utilize the POWER of social media to make a connection with your followers and posting up-to-date information about your products.
(#4) Competitors are Using SEO to Grow Their Online Business
You already know that Google is a MASSIVE traffic source.
Your competitors know this too…
So, they are using SEO to rank their website on Google.
If you are not utilizing the power of SEO you will be left behind…
…And your competitors will get all the targeted visitors to their website all the time.
So, what should you do?
Hire an SEO expert and wait for a few months.
Your website will ROCK on Google’s first page.
(#5) Large Companies Are Using Online Paid Ads & Offline Ads
There are thousands of websites are launching every day to make a successful business.
Big businesses get HUGE success due to their big budget and strong networks.
They aggressively promote their website through various online and offline platforms.
(Google Ads, YouTube Ads, Facebook Ads, Banners, News Paper etc.)
But what about other small businesses like me?
Small online business owners (Like me!) face lots of challenges to promote services online…
So, what’s the solution?
Answer: Search Engine Optimization (SEO).
SEO is a cost-effective and ROI driven marketing channel.
(As because, people search in Google for services)…
When your website starts ranking on Google (consistently), you can make a profitable business.
(Without investing HUGE money on other online and offline marketing channels.)
In short: The importance of SEO for small businesses is HUGE .:)
(#6) SEO Ranking Provides 24/7 Promotion (All Day and Night)
SEO is a 24/7 promotion for your website and business.
The result doesn’t sleep.
Your Google rankings will not vanish overnight.
Once your website ranks high in search engines (Google), they will promote your business all the time.
If someone search in Google for a “YouTube course in Kolkata” my website will be on Google’s first page for 24 hours.
That’s the benefit of SEO for business and website.
(#7) People Research About a Product Before Buy Online
If you are selling mobiles, laptops online most likely your target customers aren’t ready to buy yet.
A good number of people do research online before buying your product.
So, what’s the catch here?
You need to educate your prospect via your website’s blog so that they will be MORE confident to buy your product.
Write content on your blog about the products…
You can write:
- How to use the product?
- What are the benefits of the product?
- Where to buy?
Then try to rank that article in Google…
Here is an example:
Say, you sell leather jackets online…
…And if few searchers don’t know how to clean a jacket, they might search it in Google.
And if you rank the article in Google and satisfy the search intent, there will be a HIGH chance the searcher might buy the leather jacket from you…
All these factors only possible if you succeed to rank in Google.
(Needless to say by using the power of SEO)
Now It’s Your Time
I hope now you can understand the importance of SEO for your business.
Now, I want to know from you:
What do think about the advantages of SEO for a business and website?
Let me know in the comment section.