Powerful Off-Page SEO Techniques: (A Step-By-Step Guide for 2020)

Off-Page SEO Techniques

Today you are going to learn everything about off-page SEO.


In this article I’ll show you:

  • What is off-page SEO?
  • Importance of off-page SEO
  • High quality & low-quality off-page SEO techniques
  • And lots more…


Without wasting any time, let’s get started.

First thing first:

What Is Off-Page SEO?

Off-page SEO (also known as “off-site SEO”) refers to all the actions taken outside of your website or blog to impact rankings within SERPs (Google).

In general, off-page SEO means building backlinks.

Off Page SEO Links


Off-page search engine optimization is not always just about backlinks.

For example:

Brand name mentions (your site URL or brand name mentioned on other websites without a link) are also a part of off-page SEO.

Why Is Off-Page SEO So Important?

A backlink is the heart of Off-Page SEO.

…And quality backlinks are one of the MOST important Google ranking factors.

Google and other search engines (Bing, Yahoo etc.) consider backlink as a positive “vote” for a specific page.

Some People Say That: “Backlinks Are NOT Needed to Rank Well In Google.”

Is it true?

YES and NO!


Let me explain:

If you are targeting a low competition keyword (when low-quality or weak web pages are ranking), you can rank without backlinks.


If you are targeting a highly competitive and high search volume keyword, MOST of the time you need lots of quality backlinks.

For example:

I’m proving blogging training courses (online & offline)…

…And, my target keyword is “blogging course in Kolkata”.

My blogging course page started ranking high on Google within a few days…

(Without any backlinks.)

Currently, my page is ranking #1 on Google:

blogging course in kolkata

Because it’s a low competitive keyword.

On the other hand:

I also provide an SEO training course for beginners.

The primary keyword for this page is “SEO training in Kolkata”.

This time, my page is NOT ranking well in Google…

SEO training in Kolkata

…Though I have created the page before the blogging course page.

Also, I have promoted the SEO training page more than the blogging page.

Now the question is:

Why is this page NOT ranking well?


It’s a high competition keyword…

So, what’s the solution?

My SEO course page needs backlinks (trust) to rank well in Google.

Don’t believe me?

Here is the official statement directly from the horse’s mouth:

prominent websites link to the page

Here is another one:

Links help our crawlers

Cool. 🙂

Pro Tips: Want to rank your dental website on Google? Try our dental SEO services today.

Low-Quality Off-Page SEO Techniques:

Low-Quality Off-Page SEO Techniques

If you want to rank high on Google…

…You have to concentrate on high-quality off-page SEO strategies.

But, you also have to avoid low quality off-site SEO works.


The Internet is crowded with useless information.

(Sad, but true!)

The following are a few low-quality off-page SEO techniques…

(You need to avoid at any cost)

(1) Directory Submission: (Stop DOING it)

It’s a pathetic off-page SEO process that worked well in the early days of SEO.

When Google was NOT smart enough.

But today?

It’s a BIG no no technique…

Why is that?

Google doesn’t give any value to this technique.

Here are some proves:


Source: Moz Blog

Google deindexed several directory submission sites:

Free Directory Sites Dropping Out Of Google

Source: Search Engine Roundtable


Try to understand one simple thing:

Backlinks are all about positive votes (trust) from other websites.

The truth is:

Anyone can fill up a form and submit it to directories (directory submission)…

Here is an example of a directory submission form:

Directory Submission

If the directory site approves your submission, this will create a backlink to your website.

That means you gave a vote to your own website.

Funny. 🙂

You know this…

Google’s quality raters (humans) know this too…

Also, web directories were/are accepting low-quality website’s submissions…

…Which is against Google’s guidelines.

(2) Article Submission: (A Useless Technique)

I hate it…

Google hates it…

You SHOULD also hate it…


Because it doesn’t work.

Matt Cutts, Google’s former head of search spam said that:

Don’t Try To Build Links Through Article Directories.”


Source: Search Engine Land

Why are article directories bad?

  • Article directories published bad articles from random writers (no value)
  • Article directories accepted duplicate content from writers

The result?

Google doesn’t trust article directories anymore.

For example: Ezine

Search any keyword (especially high competitive) in Google…

…You will rarely see any Ezine article on Google’s first page.

In short:

Don’t waste your time, energy and money in article directories.

(3) Buying or Selling Backlinks: (Highly Risky)

Buying or Selling Backlinks

It is a perfect example of black hat SEO.

A risky link building technique, that can penalize your website anytime.

Buying backlink means, you are giving money for getting a vote or trust.

It is against Google webmaster guidelines:

Buying or selling links

If Google catches you…

…Then god bless to your website. Because Google will penalize your website.

Keep in mind:

It will be extremely HARD to remove a Google penalty from your website.

(4) Private Blog Network (PBNs)

This is one technique Google doesn’t like.


What is PBN in SEO?

A PBN is a group of websites or blogs that you have complete control over and all of which link back to your main website.

PBN Links

For example:

Say you have 10 websites…

All of them are linking to your main website to rank in Google…

This process is called a private blog network.

It’s an awesome strategy to get penalized by Google.

Google Targets Sites Using Private Blog Networks

Source: Search Engine Land

Private blog networks A great way to get your site penalized

Source: Search Engine Land

Simply avoid it and be safe.

(5) Link Exchange: Google Doesn’t Like

Link exchange means, Link to me and I’ll link back to you.

Again it is against Google’s guidelines.

Excessive link exchanges

Here is an interesting thing:

Have you noticed Google has mentioned the word “Excessive”.

Which means a handful of times link exchange is okay…


I personally DON’T recommend participating in a link exchange strategy.

(6) Spam Comments on Other Blogs:

Do blog commenting help to get a few referral traffic?


Here is an example from my website:

Referral traffic

Do blog comments help in SEO?


Why is that?

Almost all the blog commenting links are marked as “No-follow”.

That means:

Google will not count them as a ranking signal.

Preventing comment spam - Google

In the early days, people were trying to rank their websites by submitting linked in blog comments.

This technique is called “comment spam”.

The no-follow tag was created by Google to fight blog comment spam.


All the above mentioned useless SEO tactics can make your website a Google Penguin food.

Don’t get scared, my friend!

I’m with you. 🙂


Get ready for one of the most POWERFUL off-page SEO techniques.

(I know you are waiting for this chapter for a long time) 🙂

A Few High-Quality Off-Page SEO Strategies:

When it comes to off-page SEO, you have to understand that every website is different.

Their business is different…

Hence, NOT all off-page SEO strategies suitable for every website.

Let’s say you have a local website…

In this situation, the following off-page SEO techniques are MOST appropriate.

(1) Google My Business (MUST for Local SEO):

When it comes to local SEO, Google My Business is HUGE.

Here is a real-life example:

My local business listing is doing well in GMB.

Here is the screenshot from my GMB analytics:

(last 28 days)

Google My Business SEO Results


Google My Business data helps to rank your business in the Local Pack.

Like this:

rank your business in the Local Pack


What is a Local Pack?

The Local Pack is a set of 3 local business results, with a map of their locations fetched from Google My Business.

For example:

When you search for “SEO expert in India”, Google has a local Map Pack at the very top of the results.

SEO expert in India Local pack

(The #1 result is showing from my Google listing) 🙂

You might be wondering:

How can you rank your local business in the Local Pack?

It’s simple.

Optimize your Google My Business profile properly.

First, go to Google My Business

Google My Business

Then put your business name in the box…

Rintu Biswas - SEO Course in Kolkata

Carefully select the business category…

business category

Fill up the address properly…

What's the address

All of these data will help to get rank in the local pack.

Lastly, don’t forget to get positive reviews…

Google officially announced that:

It is one of the MOST important local ranking factors.

Google review count

Now the question is:

How to get more reviews?

Ask your customers to give reviews.


(2) NAP Citations: Local Business Listing

NAP stands for Name, Address, and Phone Number.

It’s a super important off-page SEO technique for local SEO.

Keep in mind:

Your NAP data has to be 100% consistent everywhere (online).

It could be on your website.

On your Google My Business profile.

On business directories.

In short: any place that mentions your business name online.

Just search with “local business directory in location”…

You will get relevant local directory listing websites.

For example:

If you are trying to rank your website in “London”…

You can search for “Local business directory in London”…

You will get FREE and PAID local business listing websites.

local business directory

When it comes to a local business listing, consistency is KEY.

Keep all the information 100% accurate.

Also, Name, Address, and Phone number should match with your GMB listing and website.


Search engines are all about confidence…

So, you must ensure Google understands exactly who and where your business is located.

Note: Inaccurate data can confuses Google. If Google confused, your website will not rank well.

(3) Local Guest Posting: (A POWERFUL Method)

Believe it or not:

Local guest blogging is one of the most underrated off-page SEO techniques.

If you have a local website, I highly recommend going for a local guest posting campaign.

Local links (do-follow) create local relevance signals to Google.

This will maximize the POWER of these links.


Let me show you how to do it:

Say you have a local yoga coaching center in London.

You need lots of backlinks from the UK domain.

Use the following search string to get a handful of local (UK) guest posting blogs…

…On yoga or health or fitness.

site:.uk write for us + fitness

Local guest post search

As you can see, all the blogs are from the UK domain.

Just awesome!

Don’t have time? Try our link building services in India and skyrocket your Google rankings.

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